24 May 2012
| by Our Parliamentary correspondent
The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people.
Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...
24 May 2012
| by John Tylee
Agencies were this week left bewildered by the Government's plans for a leaner approach....
At the same time, they are fearful about possible friction between government procurement specialists and the new "proactive communication hubs" that bring government departments together.
The Government's communication strategy for the post-COI era was laid out by Jenny Grey, the executive director for government ...
24 May 2012
will have given them time to try to work out what the new government communications strategy meant for them ...
24 May 2012
version of the Good Call Centre to central London to help the media and general public get involved ...
24 May 2012
| by Jeremy Bullmore
A. Like prison sentences, ASA rulings serve two purposes: retribution and deterrence. And deterrence can only work if preceded by retribution.
If you find this unsatisfactory, you should muster your fellow marketers and lobby the Government to introduce mandatory pre-publication clearance of all ...
24 May 2012
, is clearly taking the strain.
Governments have tried, notably under Tony Blair, with initiatives ...
24 May 2012
| by Maisie McCabe
again in 2011, up 1.8 per cent despite government cuts obliterating radio's biggest advertiser, COI ...
23 May 2012
| by Matthew Chapman
, Centrals and online. Selected stores excluded" - was ambiguous and therefore misleading.
While Sainsbury ...
22 May 2012
| by Maisie McCabe
The Government is preparing to review its media buying business, currently handled by WPP's M4C...the Government Procurement Service and in a statement it said it plans to review its central media buying ...
was outlined at the Agile Government Communications Conference for suppliers in Westminster yesterday ...
to inform the future strategy".
Last year, Government advertising from its various departments commanded ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
The Coalition for Equal Marriage supports the right for same-sex couples to be married in the UK.
It provides consumers with the means to sign the supporting petition, respond to the current Government consultation on equal civil marriage and to lobby local MPs, through the www.c4em.org.uk website ...