End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
is everything. Nothing is controllable (centrally at least). It's also a meritocracy out there; no-one much ...
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Master, Nadav and Telfer Triumph at Campaign Photo Awards
07 Jul 2010 | by Suzanne Bidlake
was intended to be a heightened dramatisation of his passion for typography. Government (national local ...
Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
's essentially a direct marketer's approach applied to the eradication of poverty. Central to her approach ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
: it's central to it. And it blurs the line between brand-owner website and social media platform ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
means of defying the Iranian government. If a record industry mogul told you five years ago ... changed social paradigms irrevocably. The old axes of power - from governments, to corporations ...
And in the real world... Credit insurance, Skype, UBS and more
15 Apr 2009 | by Ian Darby
A state guarantee scheme to underpin vital supply-chain insurance is set to be announced by Alistair Darling, chancellor, in next week s Budget, according to government insiders. Financial Times Ebay has announced plans to spin off Skype, its online phone unit, with an initial public offering next ...
Procter & Gamble to create first European digital roster
27 Apr 2006 | by by Larissa Bannister
central focus on digital. A spokesman for the FMCG company said: "P G is conducting a thorough ...
Private View: Kate Stanners, the creative director at boymeetsgirl S&J
13 Aug 2004
of marketing, the UK, Ireland, central and eastern Europe Brief: Launch Freshmint as Nicorette's best ...
CLOSE-UP: LIVE ISSUE/SONY - Saatchis falls victim to Sony's corporate character. Are global brands too big for one agency to handle alone? Karen Yates writes
26 Jul 2002 | by KAREN YATES
disbanded to make way for so-called product silos . Thus, advertising was commissioned by a central ...
Starcom Motive set to handle Electrolux Floorcare's strategy
14 Dec 2001 | by MATTHEW COWEN
with developing a central strategy and communications plan for the brand. The agency will also draw up strategic ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
