End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
is everything. Nothing is controllable (centrally at least). It's also a meritocracy out there; no-one much ...
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MediaCom and Starcom split £100m GSK media brief
06 Aug 2010 | by Mark Banham and Katherine Levy
GSK, which owns brands including Lucozade and Aquafresh, has appointed Starcom to duties previously held by MediaCom in Germany, Austria, Swizterland, Spain and Portugal. The review did not include Central and Eastern Europe and Russia, held by Starcom, and the US, held by MediaCom. News ...
Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
's essentially a direct marketer's approach applied to the eradication of poverty. Central to her approach ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
: it's central to it. And it blurs the line between brand-owner website and social media platform ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
means of defying the Iranian government. If a record industry mogul told you five years ago ... changed social paradigms irrevocably. The old axes of power - from governments, to corporations ...
Correction - GSK
22 Oct 2009 | by Staff
Starcom MediaVest Group continues to handle the business in Central and Eastern Europe. We apologise ...
And in the real world....Coca-Cola, Lloyds, Shed Media, Irn Bru, Tizer, Gordon Brown
30 Sep 2009 | by Noel Bussey
the UK government to allow similar advertising. Source: The Financial Times Normal 0 0 1 29 ...
APG Creative Strategy Awards - PG Tips 'monkey' by Mother London
11 Aug 2009
to that central reason for choosing PG tips: it's the taste. As I sit here, by the pool, dictating these words ...
Nestlé Waters in ad pitch
25 Jun 2009 | by Carolin Lovell
Government's anti-obesity Change4-Life campaign. However, Nestl Waters has been running marketing activity ...
The Week: Advertising news - Coke unveils new strapline
30 Jan 2009
According to Coca-Cola, music will play a central role in the work and a new track, a collaboration by a number of famous acts created for one of the ads, will be released as a single. The strapline "open happiness" is an evolution of the "Coke side of life", a campaign that featured the ads "video ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
