Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
's essentially a direct marketer's approach applied to the eradication of poverty. Central to her approach ...
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End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
is everything. Nothing is controllable (centrally at least). It's also a meritocracy out there; no-one much ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
: it's central to it. And it blurs the line between brand-owner website and social media platform ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
means of defying the Iranian government. If a record industry mogul told you five years ago ... changed social paradigms irrevocably. The old axes of power - from governments, to corporations ...
Government reveals adspend details in openness drive
04 Jun 2010 | by Maisie McCabe
The government has published detailed information on government spending, including its advertising...government spending into thousands of different categories, was published on the HM Treasury website today ... to the different ways departments recorded their expenditure. The Central Office of Information spent 540m ... agencies that Government advertising expenditure could fall by at least 50% during this financial year ...
Open University kicks off direct marketing pitch
22 Apr 2010 | by Matt Williams
The government-funded distance-learning university has issued a tender document and is planning to hold a pitch later in the year. Agencies have been given until the middle of next month to signal their intention to pitch for the account, with up to ten agencies due to be involved in the first stage. Work ...
ASA clears government campaign on children and alcohol
21 Apr 2010 | by Alex Brownsell
LONDON - The Advertising Standards Authority has dismissed 27 complaints against a Department for Children, Schools and Families (DCSF) campaign that encourages parents to speak to their children about alcohol.
W&K handed Welsh literary assignment
03 Dec 2009 | by Staff
LONDON - Wieden & Kennedy has won a brief from the Welsh Assembly Government to encourage boys
Government hires Mediareach for campaign targeting ethnic workers
27 Aug 2009 | by Ian Darby
LONDON - The Department for Business, Innovation and Skills has appointed specialist agency Mediareach to develop a campaign to raise awareness of employment rights among ethnic minorities.
The Week: Advertising News - Sport to fight for gay rights
05 Dec 2008
A deal with the Rugby Football League of Great Britain will result in posters appearing around UK rugby league grounds and in match programmes in a bid to highlight the issue of homophobia in sport. The RFL is the first national governing body of a major sport to sign up to the campaign, which launched ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
