to remove filtersPitch update
24 May 2012
will have given them time to try to work out what the new government communications strategy meant for them ...
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Agency concern over post-COI plan
24 May 2012 | by John Tylee
Agencies were this week left bewildered by the Government's plans for a leaner approach.... At the same time, they are fearful about possible friction between government procurement specialists and the new "proactive communication hubs" that bring government departments together. The Government's communication strategy for the post-COI era was laid out by Jenny Grey, the executive director for government ...
Work Debrief - Foster's Brad and Dan get a little help for their good calls
24 May 2012
version of the Good Call Centre to central London to help the media and general public get involved ...
On the Campaign Couch ... with JB
24 May 2012 | by Jeremy Bullmore
A. Like prison sentences, ASA rulings serve two purposes: retribution and deterrence. And deterrence can only work if preceded by retribution. If you find this unsatisfactory, you should muster your fellow marketers and lobby the Government to introduce mandatory pre-publication clearance of all ...
Adland must find its maternal instinct
24 May 2012
, is clearly taking the strain. Governments have tried, notably under Tony Blair, with initiatives ...
Department of Health reviews anti-smoking ad brief
17 May 2012 | by Sara Kimberley
of changes in the Government s central communications structure. Following the closure of COI in March, a ... from the Government that it plans to intensify the crackdown on smoking in the UK. Last month, the Health Secretary, Andrew Lansley, said the Government wants tobacco companies to have "no business ...
Pitch update
17 May 2012
Central. Chemistry meetings for the 110 million Tesco ad account are taking place this week, involving ...
Why it's time for adland to put its weight behind the AA
17 May 2012
irresponsible and reckless by a government calling for a third review in five years, it's worth remembering how ... a case well made. It's an example of a "new" AA in action. The response to government was led ... growth. Yet advertising is remarkably quiet about what we might demand of ourselves, government ...
Do agencies require a creative code?
17 May 2012
week, the spot produced by WPP's Y R in Buenos Aires for the Argentine government and featuring ...
A Continuous Conversation
17 May 2012 | by Ilicco Elia, LBi
that remind us just how central mobile is becoming to brands' digital marketing efforts: in and around ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
