Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
again in 2011, up 1.8 per cent despite government cuts obliterating radio's biggest advertiser, COI ...
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Agency concern over post-COI plan
24 May 2012 | by John Tylee
Agencies were this week left bewildered by the Government's plans for a leaner approach.... At the same time, they are fearful about possible friction between government procurement specialists and the new "proactive communication hubs" that bring government departments together. The Government's communication strategy for the post-COI era was laid out by Jenny Grey, the executive director for government ...
Royal Caribbean appoints OMD for search and social
30 Apr 2012 | by Maisie McCabe
Club Cruises, said: "Both SEO and social media are central to building awareness of our brands amongst ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
