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Agencies were this week left bewildered by the Government's plans for a leaner approach.... At the same time, they are fearful about possible friction between government procurement specialists and the new "proactive communication hubs" that bring government departments together. The Government's communication strategy for the post-COI era was laid out by Jenny Grey, the executive director for government ...
A. Like prison sentences, ASA rulings serve two purposes: retribution and deterrence. And deterrence can only work if preceded by retribution. If you find this unsatisfactory, you should muster your fellow marketers and lobby the Government to introduce mandatory pre-publication clearance of all ...
of changes in the Government s central communications structure. Following the closure of COI in March, a ... from the Government that it plans to intensify the crackdown on smoking in the UK. Last month, the Health Secretary, Andrew Lansley, said the Government wants tobacco companies to have "no business ...
irresponsible and reckless by a government calling for a third review in five years, it's worth remembering how ... a case well made. It's an example of a "new" AA in action. The response to government was led ... growth. Yet advertising is remarkably quiet about what we might demand of ourselves, government ...
that remind us just how central mobile is becoming to brands' digital marketing efforts: in and around ...
and, as such, can be very powerful. But brands must tread carefully as with this centrality comes ...
of the appointment of a Government Procurement Service ad roster in the autumn.
It is understood that a formal invitation to tender will be issued in the coming weeks. The review suggests the DfT is planning to step up its support for Think!, which has been limited in scope since the Government slashed marketing spend after the General Election in May 2010. The most recent ...
outcry when governments cut their aid budgets as some are now doing. Partnering with the Cannes Lions ...
through the Government Procurement Service and the appointed agencies will work alongside the Government ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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