Adland must find its maternal instinct
24 May 2012
, is clearly taking the strain. Governments have tried, notably under Tony Blair, with initiatives ...
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Work Debrief - Foster's Brad and Dan get a little help for their good calls
24 May 2012
version of the Good Call Centre to central London to help the media and general public get involved ...
Sainsbury's rapped by ad watchdog after Asda complaint
23 May 2012 | by Matthew Chapman
, Centrals and online. Selected stores excluded" - was ambiguous and therefore misleading. While Sainsbury ...
Government readies £120m media buying review in marketing shake-up
22 May 2012 | by Maisie McCabe
The Government is preparing to review its media buying business, currently handled by WPP's M4C...the Government Procurement Service and in a statement it said it plans to review its central media buying ... was outlined at the Agile Government Communications Conference for suppliers in Westminster yesterday ... to inform the future strategy". Last year, Government advertising from its various departments commanded ...
Celebrities back same-sex marriage campaign
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
The Coalition for Equal Marriage supports the right for same-sex couples to be married in the UK. It provides consumers with the means to sign the supporting petition, respond to the current Government consultation on equal civil marriage and to lobby local MPs, through the www.c4em.org.uk website ...
Do agencies require a creative code?
17 May 2012
week, the spot produced by WPP's Y R in Buenos Aires for the Argentine government and featuring ...
'Embarrassed' WPP supports war veterans after creating Falklands ad
10 May 2012 | by Anne Cassidy
, including Nike, before it was commissioned by the Argentine government. He told Campaign : "About ... to offend anyone." He added: "The agency has asked for the government to pull it but the decision ...
Argentina and UK in showdown over WPP's Olympic ad
08 May 2012 | by Daniel Farey-Jones
The Government of Argentina has ignored WPP's request to stop broadcasting a controversial TV ad...soil." The ad drew protests from the British government and has proved an embarrassment for WPP ... belongs to the Argentine government. According to a report, Mercardo said : "I can't tell the (Argentine) government what to take off or put in the air. I believe the request has been direct from head ...
Sorrell 'appalled' by Y&R's Argentine Olympic ad and promises investigation
04 May 2012 | by Daniel Farey-Jones
to take." Y R has appealed to the Argentinian government to pull the ad, which shows Fernando Zylberberg ... government on its official YouTube channel, the ad has attracted harsh criticism from the British Government ... : "It has come to our attention that our agency in Argentina created an ad for the Argentine government ...
Work Debrief - Aardman's magic ingredients make Levi's sauce sing
03 May 2012 | by Russell Ramsey, the executive creative director of JWT London
: ZenithOptimedia Production company: Aardman Director: Merlin Crossingham Sound: Grand Central ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
