D Arcy Masius Benton and Bowles has landed a pounds 1 million campaign to promote a Government...D Arcy Masius Benton and Bowles has landed a pounds 1 million campaign to promote a Government leaflet aimed at helping the jobless find work. But the campaign has sparked a political row, with Labour accusing ministers of misusing taxpayers money in an attempt to create a feelgood factor ...
Government departments are to slash their advertising budgets this year following a squeeze...Government departments are to slash their advertising budgets this year following a squeeze ... in Whitehall s running costs. The government bodies likely to trim their campaign budgets include ... in overall government spending on advertising in the run-up to the General Election, which must be held ...
-Erickson, by retaining it as the company s central co- ordinator of media planning and buying across all brands...Coca-Cola has given a vote of confidence to its longest-standing agency of record, McCann-Erickson, by retaining it as the company s central co- ordinator of media planning and buying across all brands in Europe, after a formal review. A Coca-Cola spokesman in Atlanta confirmed that McCanns, whose 40 ...
should continue into 1997, but could be affected by a change of government, the association says ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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