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NEWS: Maher Bird wins place on COI roster for benefit launch task

Maher Bird Associates has secured a place on the Central Office of Information s agency roster...Maher Bird Associates has secured a place on the Central Office of Information s agency roster with the launch of an earnings top-up scheme for the Department of Social Security. An integrated campaign will break in eight regions across the country in October, launching the pilot scheme with a ...

NEWS: McCanns nets Govt smartcard scheme to end benefit fraud

sceptical public the Government s controversial new scheme to pay benefits by credit card....McCann-Erickson Manchester has scooped the three-year-long pounds 6 million task of selling to a sceptical public the Government s controversial new scheme to pay benefits by credit card. Under the plan, order books and giros will give way to a new plastic smartcard, which claimants can use at post ...

NEWS: Row looms for EU over Euro ad law alignment

between the major EU governments....Attempts to pull together Europe s vast array of advertising laws look set to spark a fight between the major EU governments. Direct marketing and the vexed question of advertising to children are likely to become battlegrounds as countries that have imposed strict controls try ...

NEWS: BMP wins DSS task to reduce benefit fraud

BMP DDB Needham has landed the Government s first advertising campaign aimed at cracking down...BMP DDB Needham has landed the Government s first advertising campaign aimed at cracking down on social security fraud. An initial pounds 500,000 will be spent over the next year on local ... of making false benefit claims. They will also explain that the Government is offering a two ...

NEWS: Vernons set to try direct response TV

companies last April. The relaxation followed sustained lobbying of the Government by pools promoters ...

MEDIA: FOR THE RECORD

are to be slashed in 1998 and again in 1999. Channel 4 s reprieve was signalled by the Government last week, when...Channel 4 s payments to the ITV companies under the controversial funding formula are to be slashed in 1998 and again in 1999. Channel 4 s reprieve was signalled by the Government last week, when Lord Inglewood, the broadcasting minister, said that the intention was to cut the payments ...

MOVERS

from Leeds University, Carton has worked at Central Television s press office and as a freelance ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.