NEWS: 1996 BUDGET; Alcopop producers angered at Clarke’s 40% increase in tax
29 Nov 1996
into TV advertising. Andy Neal, its consumer marketing director, said: The Government is sending a ...
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NEWS: Hooper’s Hooch takes to TV with quirky films
13 Dec 1996 | by EMMA HALL
Hooper s Hooch became the first alcopop to advertise on TV this week with a perplexing new campaign by Euro RSCG Wnek Gosper. The central character is a burly, unshaven, tattooed man, who ... bar... The main film shows the central character leaving the bar. Outside, he comes across ...
NEWS: Haagen-Dazs offers a late-night service to push new flavour
08 Nov 1996
by messenger within central London from 10pm until 4am each night. To publicise the launch party ...
NEWS: DMB&B updates Burger King ad style
01 Nov 1996 | by EMMA HALL
DMB s target market of 16- to 24-year-olds. Two TV executions, breaking next week, focus on a central character and the extraordinary lengths he will go to for a bite of a Burger King burger. Set in San Francisco, the ads feature Barnaby Stone, a mime artist, who entices members ...
INTEGRATED: integrated issues; Will a US law student teach PepsiCo a lesson?
30 Aug 1996 | by NICK GILLIES
governing advertising in both the US and UK was set out more than 100 years ago in England following ...
NEWS: BA awards ad sales account to Katz for first global unit win
09 Aug 1996 | by CLAIRE BEALE
for the business alongside the incumbent, Scott Lynds, and Carlton UK Sales, the sales arm of Carlton and Central ...
NEWS: ASA attacks British beef press work
12 Jul 1996 | by JOHN TYLEE
to substantiate its claims about the risks of eating British beef and the strict regulations governing beef ...
NEWS: Extradition hearing date set in Goddard US Soybean charge
07 Jun 1996
the association, which is partly funded by the US government, was granted a dollars 1 million High Court ...
NEWS: Alcoholic lemon drink ad avoids controversy
24 May 1996 | by CAROLINE MARSHALL
Saatchi and Saatchi has taken Carlsberg-Tetley to Rhodes for its first broadcast commercial for the alcoholic lemon drink, Lemonhead. A 60-second cinema commercial goes on general release in Central, Granada, the North and Scotland on 24 May. Three radio ads across ten regional FM stations will support ...
INTERNATIONAL: INTERNATIONAL ISSUES; How the softly-softly approach is working to combat BSE
24 May 1996 | by GORDON MACMILLAN
and Mather was appointed by the Government to handle a campaign to allay public fears about British beef ... of cash the Government was prepared to throw at it. In France, too, the crisis has not proved ... the controversy dies down, while the French government has decided on a softly-softly radio and press ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
