CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)
25 Oct 1996 | by GEORGE BOYTER
because it s stuffed with great wit and humour and the central pastiche has been created ...
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NEWS: Publicis nets dollars 20m dealership account for Hewlett-Packard
06 Dec 1996
which is central to Hewlett- Packard s incentivisation of dealers. AdNet, a proprietary account ...
NEWS: Agencies to pitch for fluoridation ad push
20 Sep 1996 | by JOHN TYLEE
election. None of the agencies involved in the contest are on the Central Office of Information ... of Health. The Government is keen to press ahead with the fluoridation of water supplies ...
NEWS: COI database to monitor campaigns
26 Jul 1996 | by OUR PARLIAMENTARY CORRESPONDENT
The Government is developing Britain s biggest computer-based system for analysing advertising...The Government is developing Britain s biggest computer-based system for analysing advertising effectiveness. The Central Office of Information has already put one million responses from the public ... in the past two years. The system, which is called COICARP, enables the Government to measure ...
NEWS: Toshiba launches laptop TV blitz
26 Jul 1996 | by KAREN YATES
in the London area, it will roll out to the Central and Granada regions. Later in the year, new 40-second ...
MEDIA: FOR THE RECORD
21 Jun 1996
. The Central Office of Information s radio spend in the first quarter of 1996 was up 183 per cent to pounds 3 ...
NEWS: Y&R awarded work to take Tandy on to TV for the first time
24 May 1996
McCann-Erickson Central and Cogent....Young and Rubicam has won the pounds 7 million Tandy account after a three-way pitch against McCann-Erickson Central and Cogent. Tandy, the Midlands-based electrical retailer, has until now spent most of its advertising budget on inserts in Sunday newspapers such as the News of the World ...
NEWS: HOTLINE
24 May 1996
the Government s plans for cross- media ownership by forcing a Commons vote in July on whether newspaper ...
NEWS: HOTLINE
17 May 1996
executive of the Central Office of Information, is to retire shortly, the Government revealed on Wednesday...executive of the Central Office of Information, is to retire shortly, the Government revealed on Wednesday ...
NEWS: JWT takes pounds 2m Sun Microsystems out of Rainey Kelly
05 Apr 1996
. However, despite making a central decision from its San Francisco headquarters, Sun also gave individual ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
