THE APG CREATIVE PLANNING AWARDS 1997
28 Nov 1997
, Central Office of Information Tim Ashton Former executive creative director, Bates Dorland ...
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CAMPAIGN DIRECT: ISSUE - Shops should respond to renascent integration. Ad agencies must learn to employ a broad integrated strategy to meet the needs of clients. By Robert Dwek
05 Dec 1997 | by ROBERT DWEK
Integrated marketing has become ubiquitous in the 90s. Like electric windows and central door...Integrated marketing has become ubiquitous in the 90s. Like electric windows and central door locking on cars, it s now considered standard rather than optional. So far, ad agencies have benefited from this through-the-line focus. Despite early fears about below-the-line barbarians ...
SPOTLIGHT ON: MEDIA SPECIALISTS: What can media shops learn from the Millennium dispute? - Several media operations think the full-service era is over, Alasdair Reid says
07 Nov 1997 | by ALASDAIR REID
week). It has taken a dusty old government department (NMEC will be spending public money ...
FOR THE RECORD
31 Oct 1997 | by ALASDAIR REID
the Government last week to buy the regional publisher, Midland Independent Newspapers. The deal is expected...the Government last week to buy the regional publisher, Midland Independent Newspapers. The deal is expected ... countries, including Russia, and in central and eastern Europe and Scandinavia. The account will be run ...
INTERACTIVE: BEHIND THE HYPE/THE DIGITAL SCENE IN THE US - Are West Coast hotshops really leading a Web revolution?/Digitally, they say the US is two years ahead of the UK. Nigel Morris travelled West to look for the future
17 Oct 1997 | by NIGEL MORRIS
- have become central to people s lives and to the marketing strategies of seemingly every company. A ...
FOR THE RECORD
10 Oct 1997 | by ALASDAIR REID
in central London. The initiative will tap into MTV s brand values and its audiences to attract top pop ...
Carlsberg extends postcard facility to other Websites
03 Oct 1997 | by MAIRI CLARK
Carlsberg is bidding to become a central communication point on the Internet by placing its...Carlsberg is bidding to become a central communication point on the Internet by placing its digital postcard system at the heart of its revamped Website and extending the system to two of the Web s most visited sites. The company, which has offered the postcard facility on its own site ...
CAMPAIGN REPORT: EUROPEAN MEDIA - The ultimate global medicine but is it worth the effort?/Advertisers are asking if the Net is all it’s cracked up to be. John Owen meets the converted to determine its true potential
26 Sep 1997 | by JOHN OWEN
is not against setting some general rules, though. The central one is unashamedly based on the cliche: Think ...
CAMPAIGN REPORT: EUROPEAN MEDIA - How to become a Euro media brand/Websites, conferences, supplements - brand extensions are set to become big business. Andy Fry focuses on the approaches of seven of Europe’s key international players
26 Sep 1997 | by ANDY FRY
: government round tables, management- and industry-specific conferences, and special sessions organised ... . The government round tables, of which there are between eight and ten a year, attract 70-200 visitors ...
THE INTERACTIVE QUESTIONNAIRE IN ASSOCIATION WITH ELECTRONIC TELEGRAPH: Should providers be doing more to prevent offensive material appearing on the Internet, John Owen asks?
19 Sep 1997 | by JOHN OWEN
and the forums continue to develop into the central piazza of a thriving beeb community. Simon Sadie ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
