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and the Government s attempt to exempt Formula One from a ban on tobacco sponsorship. Close aides of Blair ...
of mass phone-ins via automated call-handling systems that have come to play a central role in direct ...
The Central Office of Information has appointed Lowe & Partners to run a campaign to promote...The Central Office of Information has appointed Lowe The brief is to announce the introduction of competition to the supply of electricity, Paul Hammersley, the managing director of Lowe Howard ... was for the privatisation of British Energy. The Government set up OFFER in 1989 to protect the interests ...
The Central Office of Information s shake-up of its roster (Campaign, last week) was decisive...The Central Office of Information s shake-up of its roster (Campaign, last week) was decisive proof, if any were still needed, of the changed nature of the advertising world. Its decision to add ten integrated agencies can be seen as a landmark, not least because of the process by which ...
Channel 5 has commissioned a direct marketing campaign through Claydon Heeley International, commencing in September, which targets the 1.6 million homes covered by its new channel 35 frequency. The frequency is aimed at households not covered by the existing CH5 signal. The Government has issued ...
Heinz is believed to have moved its pounds 6 million contract publishing account from the direct marketing agency, WWAV Rapp Collins, to Redwood Publishing. Sources say Heinz was keen to appoint a magazine specialist to produce its Heinz at Home title, which is central to the company ...
The Government is set to extend its proposed ban on tobacco promotion to include severe curbs...The Government is set to extend its proposed ban on tobacco promotion to include severe curbs ... its pounds 50 million spend below the line. One Government source said this week ... smokers once the Government s ban takes effect. Health ministers have decided on a three-stage plan ...
agency, rather than agreeing a strategy centrally. He adds: We have tried to set the broad ... particular field. As the campaign unfolds, we anticipate there will be less direct, central control ...
to leave their name or address. Activities, although co-ordinated centrally, were developed by a ...
1978-80: Market planning manager, Central Europe, British Leyland International 1975 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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