TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
28 Nov 1997 | by NICK JOHNSON
station: ITV (Central) Date: 19 November, 20.00 Break transmission time: 20.25 BARB: ABC1 ...
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REVIEW: Marketing and advertising news in the week’s press ..
12 Dec 1997 | by KAREN YATES
were to discuss the rules governing access to the new broadcasting technology. - The Guardian ...
THE CREAM OF 1997: Out with the old, clapped-out pop tunes and in with the new wit and style. As the IPA exhibits 20 top creative directors’ favourite ads of the year, Tony Brignull discovers that simplicity is the key. But a little more controver
07 Nov 1997 | by TONY BRIGNULL
. The advantage of short spots such as these is that the product is central. Ironically, this seems ...
REVIEW: Marketing and advertising news in the week’s press ..
24 Oct 1997 | by Our Parliamentary correspondent
and the chairman of Beamish to take a central strategic role within its parent company, Scottish s group chief...John Nicolson is relinquishing his role as the marketing director of Scottish Courage and the chairman of Beamish to take a central strategic role within its parent company, Scottish s group chief executive. Nicolson will be succeeded by Collin Wood, the trading director, North. - Marketing Week ...
FOR THE RECORD
17 Oct 1997 | by ALASDAIR REID
. The BBC has won approval from the Government to run its 24-hour news service, despite objections from ...
CAMPAIGN DIRECT: MARKETING CHALLENGE - How FCA! helped Hotpoint ditch its ’dull and mumsy’ image/Irritated by the ’spotty oik’ factor, John Owen is rare - a mere humble male who loves Hotpoint’s message
10 Oct 1997 | by MEG CARTER
this one - and how you ll therefore be needing an extended warranty. These were the two central ... , the Hotpoint account director at FCA!, the central aim of the marketing campaign was always clear ...
OPINION: Drug controls prick the veins of self-regulation
19 Sep 1997 | by MIKE DAVIS, managing director of Leagas
attitudes to central Government interference. The Advertising Association and the Proprietary ... Agency (the Government body which, among its other duties, regulates drugs advertising) has warned ... of the encroachment of government legislation over advertising. ...
Agencies prepared for clash with Govt drugs control body
12 Sep 1997 | by JOHN TYLEE
government body wrote to warn drugs companies that they could face criminal charges if their ads break...The ad industry faced its first threat to self-regulation under Labour this week after a government body wrote to warn drugs companies that they could face criminal charges if their ads break official rules. Pharmaceutical companies could face fines of up to pounds 5 ...
Bates snares pounds 8m Cussons relaunch
05 Sep 1997 | by JOHN TYLEE
in Central and Eastern Europe and the Middle East as Cussons seeks to become a more potent global ...
REVIEW: Marketing and advertising news in the week’s press ..
29 Aug 1997 | by KAREN YATES
explaining the need for the BBC s commercial activities. Marketing National Savings, the Government ... as pay-per-view. The Scotsman The Government has asked Sam Chisholm, the departing BSkyB chief ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
