Leo Burnett sees off two to relaunch the Motorola microchip
12 Dec 1997 | by ELEANOR TRICKETT
this year, streamlining its worldwide management and setting up a central marketing division at its ...
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OPINION: Troubles ahead after a year of the unexpected
19 Dec 1997 | by DAVE PHILLIPS
surprising, Chris Evans beat Capital to Virgin and the French Government stood firm over its alcohol ad ...
TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
28 Nov 1997 | by NICK JOHNSON
station: ITV (Central) Date: 19 November, 20.00 Break transmission time: 20.25 BARB: ABC1 ...
REVIEW: Marketing and advertising news in the week’s press ..
24 Oct 1997 | by Our Parliamentary correspondent
and the chairman of Beamish to take a central strategic role within its parent company, Scottish s group chief...John Nicolson is relinquishing his role as the marketing director of Scottish Courage and the chairman of Beamish to take a central strategic role within its parent company, Scottish s group chief executive. Nicolson will be succeeded by Collin Wood, the trading director, North. - Marketing Week ...
FOR THE RECORD
10 Oct 1997 | by ALASDAIR REID
in central London. The initiative will tap into MTV s brand values and its audiences to attract top pop ...
Carlsberg extends postcard facility to other Websites
03 Oct 1997 | by MAIRI CLARK
Carlsberg is bidding to become a central communication point on the Internet by placing its...Carlsberg is bidding to become a central communication point on the Internet by placing its digital postcard system at the heart of its revamped Website and extending the system to two of the Web s most visited sites. The company, which has offered the postcard facility on its own site ...
CAMPAIGN DIRECT: Teenagers get the drugs message via CD-Rom - A musical computer quiz has been created as part of the battle against drug abuse. Ali Qassim reports
12 Sep 1997 | by ALI QASSIM
widely seen as counter-productive, especially as they failed to recognise the increasingly central ...
Shop workers replace stars in One-2-One ad
05 Sep 1997 | by ALI QASSIM
in the London and Central TV regions. Motive Communications, BBH s media affiliate, is handling ...
THE VIRTUES OF VIRTUAL ADS - Imagine, it’s extra time in the Cup Final and the atmosphere is tense. Would TV viewers really appreciate the sight of spinning logos in the goalmouth? Meg Carter assesses the impact of virtual advertising
05 Sep 1997 | by MEG CARTER
on the co-operation of the sports governing body, the broadcaster and the advertiser. Everyone ... . Championing the development of virtual ads are sports organisers and governing bodies. There d be no point ...
REVIEW: Marketing and Advertising news in the week’s press
08 Aug 1997 | by ELEANOR TRICKETT
been strictly negotiated to avoid contravening FIFA regulations that govern advertising on referees ... British Gas Services, the central heating and servicing arm of Centrica, is reviewing its pounds 4 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
