19 Dec 1997
| by RICHARD COOK
, making sponsorship a
central part of such an important launch is unique.
Saatchi s media group ...
24 Oct 1997
| by Our Parliamentary correspondent
and the chairman of Beamish to take a central
strategic role within its parent company, Scottish s group chief...John Nicolson is relinquishing his role as the marketing director
of Scottish Courage and the chairman of Beamish to take a central
strategic role within its parent company, Scottish s group chief executive. Nicolson will be
succeeded by Collin Wood, the trading director, North. - Marketing
Week ...
17 Oct 1997
| by CAROLINE MARSHALL
and TBWA Simons Palmer to a pounds
4 million advertising assignment from British Gas Services, the central..., the central
heating and servicing arm of Centrica.
The move ends TBWA Simons tenure on the business ...
as the human face of a strong brand.
It is embodied by the engineers who service and install central heating ...
10 Oct 1997
| by ALASDAIR REID
in
central London. The initiative will tap into MTV s brand values and its
audiences to attract top pop ...
03 Oct 1997
| by MAIRI CLARK
Carlsberg is bidding to become a central communication point on the
Internet by placing its...Carlsberg is bidding to become a central communication point on the
Internet by placing its digital postcard system at the heart of its
revamped Website and extending the system to two of the Web s most
visited sites.
The company, which has offered the postcard facility on its own site ...
12 Sep 1997
| by ALI QASSIM
widely seen as
counter-productive, especially as they failed to recognise the
increasingly central ...
05 Sep 1997
| by CLAIRE BEALE
The Central Office of Information has appointed Lowe & Partners to
run a campaign to promote...The Central Office of Information has appointed Lowe The brief is to announce the introduction of competition to the supply
of electricity, Paul Hammersley, the managing director of Lowe
Howard ...
was for the privatisation of British
Energy.
The Government set up OFFER in 1989 to protect the interests ...
05 Sep 1997
| by MEG CARTER
on the co-operation of the sports
governing body, the broadcaster and the advertiser. Everyone ...
.
Championing the development of virtual ads are sports organisers and
governing bodies. There d be no point ...
08 Aug 1997
| by JIM DAVIES
. It s always central to the plot, but
because the situations are so believable, you almost don t realise ...
25 Jul 1997
| by ALASDAIR REID
viewers. You can change
the message or run animated graphics - though the governing bodies of
most ...
broadcasters
and sporting governing bodies.
But all of that is academic if the technique is obtrusive ...
to remove filters
