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ISP warns Govt over tobacco ad ban

The Government was warned this week that a ban on the use of direct mail by tobacco companies may...The Government was warned this week that a ban on the use of direct mail by tobacco companies ... that the tobacco industry could turn to the courts if the Government refuses to allow it to communicate ... will not be lost. The tobacco and marketing industries are furious that the Government s newly announced ...

DIRECT MARKETING: BURNING ISSUES - Creative standards, ’corner-shop’ marketing, a death register and the euro. Four direct marketers give their views on the issues they think will be the most important for the industry in years to come

central deaths register inevitably means that mistakes are made. As we are unable to access ...

Anthem puts emphasis on safety and style in latest Volvo campaign

: This is true integration. It builds on the central proposition for all the work involved ...

DMA hands ad task to Grey Integrated

of consumer protection tools which have prevented the Government from placing too many restrictions on us. But if we don t make information about these tools public, the next round of Government legislation might ...

LIVE ISSUE/DM HOTSHOPS: Direct start-ups take on above-the-line agencies - AIS is a brand-focused DM agency - and it’s part of a trend By Eleanor Trickett.

to the brand will be central. Steve Stretton, the creative partner who is currently working out his notice ...

DIRECT NEWS: DTI gets tough on junk calls and faxes

The Government has warned direct marketing companies that it will outlaw unsolicited telephone...The Government has warned direct marketing companies that it will outlaw unsolicited telephone ... protection for consumers, the Government reserves the right to amend the regulations and strengthen ... that government action could include an opt-out approach under which telephone sales calls could be made only ...

DIRECT NEWS: Direct marketers monitor Post Office trading practices

, the Lettershop Group, SR Communications and Mailcom, follows the Government s decision earlier this year ... the monitoring body, which will keep an eye on Post Office activities until the Government appoints a watchdog ...

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and anti-drug education schemes. The Government is reviewing the legal requirement to sell copies ...

DIRECT NEWS: Germany told to reform DM rules

against it at the European Court of Justice. The warning to the German government by the European ... threat as a result of an instruction to the German government by the commission to abolish its curbs ... , which bans alcohol advertising, and the Greek government s severe constraints on the TV advertising ...

SPOTLIGHT ON: DIRECT RESPONSE POSTERS: Poster ads try to pull passing custom with direct response - Drivers are not likely to jot down details from poster ads, argues Alasdair Reid

is running for the first two weeks of July, will use the contractor s Central Regional Test Pack of 300 ... -starter. Having their own number is central to their business strategy - as is managing their own call ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.