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Government reinvestigates COI’s role

The Government is considering another review of the way Whitehall departments buy...The Government is considering another review of the way Whitehall departments buy their advertising. In a surprise move, Labour ministers may re-open their decision to give the Central Office of Information a breathing space in its present form as a semi-independent arm of the Government ...

PERSPECTIVE: Consumer groups can’t take place of agency judgment

of Paul Weiland or a year s parking space for the agency chairman in central London. Those with racier...What do you get for pounds 10,000 in advertising these days? Take your pick from a couple of days with an HHCL project team, a double-page spread in Campaign, a day s commercial directing from the likes of Paul Weiland or a year s parking space for the agency chairman in central London. Those ...

Axa hands LVB task of pooling data for insurer’s UK brands

to be absolutely central to the group s future. Chris Lovell, managing director of LVB, added: Axa has ...

PERSPECTIVE: No losers in the ITC cash handout but the luck can’t last

, they can walk away if they don t like the result. So Central, rather than pay pounds 17.5 million more ... ,000 bid for the Central licence. And if it tries and wins, good luck to it. In the meantime, however ...

FORUM: Could viewers reap the benefits of ITV’s windfall? - It’s windfall time for the ITV network. Some six ITV franchises were renewed on favourable terms last week, freeing up a total of pounds 90 million in levy payments per year. How

) and Yorkshire (pounds 17 million). Others, including Central (which won its franchise with a ludicrously low ...

ITC gives ITV pounds 90m revenue boost

but not on Central, whose payments would rise under the new system. ...

Treasury bosses to extend TBWA’s Euro campaign for 1999

The Government is to give TBWA GGT Simons Palmer a vote of confidence by extending its pounds 4...The Government is to give TBWA GGT Simons Palmer a vote of confidence by extending its pounds 4 ... the Euro. The UK Government will then publish a change-over plan on what Britain needs to do to join ... , the Government is delighted with the results. Peter Buchanan, director of marketing communications ...

DIRECT MARKETING: BURNING ISSUES - Creative standards, ’corner-shop’ marketing, a death register and the euro. Four direct marketers give their views on the issues they think will be the most important for the industry in years to come

central deaths register inevitably means that mistakes are made. As we are unable to access ...

Campaign Report - European Media - EU rules around the corner - Stephen Groom examines the range of draft EU documents on telecoms and media which, once they have been finalised, will impact on the switch from analogue to digital TV, media ownership and c

laissez-faire, market-led transition, without government or EU-level regulation, and those feeling ... in the last few days, our own ITC slipped a note to the Government indicating UK compulsory analogue switch ... the Government has come out clearly with a 2006 switch-off. Will the EU s on-the-fence position be the same ...

HHCL uses blunt approach on Pearl life and pensions

pension other than the Government one It s about waking up to the new reality. That it s up to you. ...

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