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HOTLINE

. The Government has disappointed the direct marketing industry by unveiling proposals to allow people ...

Tobacco DM wins reprieve until July 2000

The Government made minor concessions over its ban on tobacco advertising this week, but press...The Government made minor concessions over its ban on tobacco advertising this week, but press ... . The Government dismissed criticism of a U-turn by anti-smoking groups, and stressed that no ads would ... to halt the ban. Lawyers for Imperial, Gallaher and Rothmans accused the Government of jumping the gun ...

DIRECT MARKETING: THE NEED FOR FRESH BLOOD - Direct marketing needs to broaden its recruitment sights, if it is to continue growing at its current rate. James Curtis reports

in the bizarre business of making banknotes for governments around the world. Having enjoyed ...

MEDIA ANALYSIS: BRAND SPEND ANALYSIS - Unwrapping the adspend package of JMC, Thomas Cook’s new holiday brand

September on Central, and a new 30-second creative followed it in the same area on 12 September. Two ...

REVIEW: Marketing and advertising news in the week’s press

itself for the Government White Paper on its future status, which is due out next month. The Post Office...The Post Office is considering making up to 3,500 job cuts over the next 14 months as it prepares itself for the Government White Paper on its future status, which is due out next month. The Post Office s independence is assured, but exact terms have yet to be defined. One measure expected ...

Campaign Report on Creative DM: Where do good DM creatives come from? - Direct marketing shops are crying out for creative graduates But, as Richard Cook writes, the sector cannot shake off its dull persona.

at a below-the-line agency in the days of government grants suddenly found their chosen option coming ...

DIRECT: REVIEW - IN ASSOCIATION WITH ROYAL MAIL

art direction, simple copy, liberal use of game grabs and a strongish central idea. That was last ...

DIRECT: REVIEW - IN ASSOCIATION WITH ROYAL MAIL

campaign from Greenpeace aims at making us aware of the Government s stance on genetically modified foods ...

Brown retreats over national mailshot to explain the Budget

political propaganda. Brown s amendment to the Government s fiscal stability code will require ... in the Government about attacks on its publicity spending. The Tories have condemned this year s 35 per cent ...

HOTLINE

serviced by a number of former directors. The Government is under fire again after announcing plans ... Accounts Committee, into the expanding advertising budget for the Government s flagship scheme ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.