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MEDIA: FOR THE RECORD

December through a deal with Central Books. Flux has a print run of 35,000, with distribution principally ...

Loot Group's team hunts ads for year 2000 schools guide

Loot Group is offering the opportunity to advertise in a new government-backed annual guide...Loot Group is offering the opportunity to advertise in a new government-backed annual guide for school leavers. The publication, The Guide to Life 2000, will provide information for 16-year-olds on a variety of subjects from banks to fashion. The A5 publication will launch next March with plans ...

Optimedia teams with Publicis for euro push

Publicis and Optimedia have been assigned the job of preparing almost 300 million people across Europe for the introduction of euro notes and coins in two years time. The European Central Bank has picked the two networks for the task, which is expected to be backed by a budget of more ...

Media director role for Russell as Raad retires from the IPA

in persuading the Government to scrap its law on including mortgage repayment warnings at the end ...

BRAND SPEND ANALYSIS: The Morgan Stanley Dean Witter ad strategy aims to lure upmarket consumers

30-second TV executions breaking on Carlton on 31 August and Central on 1 September. These were ...

BRIEFS

of Central European Media Enterprises. The decision comes as a result of legal uncertainty surrounding ...

CAMPAIGN REPORT ON EUROPEAN MEDIA: The media entrepreneurs - Look out Murdoch - there’s a new breed of movers and shakers on the global media stage with solid track records and far-reaching ambitions. We profile five of the most influential

. The deal was critical for the Italian group, as it positioned Mediaset as a central buyer of rights ... KLINKHAMMER President CME Fred Klinkhammer describes his role as president of Central ... had just relocated to London, he says. Now I spend 80 per cent of my time in central Europe. He ...

OPINION: MILLS ON ... PAYMENT BY RESULTS

, government regulation or a competitor cutting prices. Many of these are beyond the control of the client ...

dollars 50m Deutsche task for McCann

powerhouse with a central branding concept, covering everything from investment banking to real estate ... , governmental and institutional banking and asset management. The bank appointed Edelman PR Worldwide ...

REVIEW: Marketing and advertising news in the week’s press

the Government s planned ban on tobacco ads from December. Marketing Sony PlayStation has signed a ...

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