DIARY: HOTCAKES
13 Dec 1999
. Capital Advertising s Christmas bash nearly caused a riot in central London. The theme of the party ...
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THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy
17 Dec 1999 | by CAROLINE MARSHALL
of using taxpayers money to fund party propaganda after government spending on advertising soars by 79 ...
HOTLINE
10 Dec 1999 | by JADE GARRETT
Government plans for the BBC to carry ads on its internet service, BBC Online (Campaign, 2 July...Government plans for the BBC to carry ads on its internet service, BBC Online (Campaign, 2 July), could fall foul of European Commission rules limiting mixed state-private funding, the culture secretary, Chris Smith, told a Commons committee. Sir John Birt, the BBC director-general, warned ...
REVIEW: Marketing and advertising news in the week’s press
22 Oct 1999 | by EMMA HALL
is set to rise as the Government abandons plans for an additional pounds 24 annual charge for digital ...
OgilvyOne creates ’superman’ branding push for new Lotus software
01 Oct 1999 | by FRANCESCA NEWLAND
. The TV ads will run on Carlton, Granada, Central, Channel 4, and Sky. Press ads will appear ...
REVIEW: Marketing and advertising news in the week’s press
24 Sep 1999 | by LISA CAMPBELL
work and media space. Marketing Week The Government has announced that analogue TV signals ...
REVIEW
17 Sep 1999 | by CLAIRE BEALE
will help form the basis of the BBC s strategy for persuading the Government of the need for a higher ...
CLOSE-UP: LIVE ISSUE/BT CELLNET AND TOBACCO INITIATIVES - Manufacturers warn of dangers of own products. But will the public think it is just another marketing ploy, Lisa Campbell asks
13 Aug 1999 | by LISA CAMPBELL
are not led by a consumer organisation or government body, but by the manufacturers of the products...Two rather unusual campaigns were announced this week, one discouraging mobile phone use and the other under-age smoking. Nothing odd about that, you may think, until you discover the campaigns are not led by a consumer organisation or government body, but by the manufacturers of the products ...
CLOSE-UP PERSPECTIVE: Suspicions raised when conscience suddenly kicks in
13 Aug 1999 | by CAROLINE MARSHALL
domain of anti-smoking advocates, nor of governments. Freedom of expression and approach ...
CAMPAIGN INTERACTIVE: INTERNET ADWATCH - Online adspend for March was up pounds 1m on February, Gordon MacMillan writes
25 Jun 1999 | by GORDON MACMILLAN
pounds 64 4 Intel Corporation pounds 61 5 HM Government ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
