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IPA fears change in Govt ad policy

The advertising industry is embroiled in a row with the Government over a strong attack...The advertising industry is embroiled in a row with the Government over a strong attack by the chancellor, Gordon Brown, on the pre-Christmas blitz promoting presents for children. The Institute of Practitioners in Advertising has written to Brown asking him to clarify his remarks amid fears that they might ...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

was opening up to the global economy and financial institutions like the European Central Bank and Frankfurt ...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

was opening up to the global economy and financial institutions like the European Central Bank and Frankfurt ...

CLOSE-UP: NEWSMAKER/IAN SCHOOLAR - NatWest's brand supremo takes on the taxman. Ian Schoolar is switching his attention to the Inland Revenue

tick. He might have put in place computer systems at NatWest that govern everything from colours ...

WHAT DO YOU THINK OF THE SHOW SO FAR? It's been a year since Greg Dyke took the role of director-general at the BBC. Anna Griffiths charts the highs and the lows of the most powerful man in broadcasting

up a central executive committee with 17 directors and is seeking to get closer to the key editorial ...

SCANDINAVIA: ONLINE ON THE MOVE - Technology-loving Scandinavians have embraced the internet wholeheartedly. Advertisers need to keep up to reap the benefit or risk falling behind, Rachel Miller says

signature that the government is working on to provide security. But at the moment, many e-commerce sites ...

CAMPAIGN REPORT ON TOP GLOBAL AGENCIES: Brands across borders - Managing a creative idea across international markets requires careful juggling. Emma Hall talks to five agencies to see how they achieve it

have one clear strategy. Teenagers have the same universal aspirations. A central pool of seven ...

CAMPAIGN REPORT ON EUROPEAN MEDIA: Sites on Europe - Is a pan-Euro outdoor campaign feasible, or do different markets require campaigns tailored to their particular conditions. Emma Hall investigates

. Advertisers do ask for pan-European planning, but we don't sell centrally. We don't think that advertisers ... -European ratecard and I am busy presenting this to clients so that they can co-ordinate their planning centrally ... strong presence in most markets and, while the strategy is decided centrally, fierce debate rages ...

CAMPAIGN REPORT ON EUROPEAN MEDIA: Sites on Europe - Is a pan-Euro outdoor campaign feasible, or do different markets require campaigns tailored to their particular conditions. Emma Hall investigates

. Advertisers do ask for pan-European planning, but we don't sell centrally. We don't think that advertisers ... -European ratecard and I am busy presenting this to clients so that they can co-ordinate their planning centrally ... strong presence in most markets and, while the strategy is decided centrally, fierce debate rages ...

MEDIA HEADLINER: Telegraph editor has designs on a new, younger readership - Charles Moore thinks a new look will boost his paper's appeal

of Labour's general election victory. 'Most people are suspicious of the Government now, although they weren ...

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