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CAMPAIGN REPORT ON WORLDWIDE ADVERTISING: The biggest global brands - Building a global brand requires more than just producing a great product. To have an impact internationally, companies need to be in the market at the right time. Karen Yates reports o

09 Jun 2000 | by KAREN YATES

of rebellion. Teenage boys across the world, the central target for sales of sportswear, saw stars ...

REVIEW: Marketing and advertising news in the week’s press

26 May 2000 | by FRANCESCA NEWLAND

The Government is considering plans to change media legislation in a move that could eventually lead to single ... eventually be governed by general competition laws, with the existing regulatory bodies being abolished ...

CAMPAIGN CRAFT: CRAFT SECRETS - Top footballers add flair to Nike global campaign. The all-star cast flew out to Rome to fight a team of evil robots in an art museum, Lisa Campbell says

07 Apr 2000 | by LISA CAMPBELL

was chosen for its central location. It also had the perfect building, Rome s modern art museum ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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