BTA to overhaul UK tourist image
28 Jul 2000 | by JENNY WATTS
. The government-funded body recently set up a unit to promote the UK as a sports destination, with plans ...
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CLIENT ROUNDUP
31 Jul 2000 | by COLIN GRIMSHAW
designed to restore the beleaguered retailer to its former glory. The slogan will play a central part ...
CAMPAIGN-I: Briefs
21 Jul 2000 | by TIM SOUTHWELL, the editorial director o
this year and we ll be looking to develop holistic communications with that. A Government ...
HOTLINE
14 Jul 2000 | by FRANCESCA NEWLAND
for pounds 33.75 million. The deal extends the group s coverage to Glasgow, Edinburgh and Central ...
THE CREAM OF CANNES: From ’whassup?’ and hillbillies to E-Trade’s dancing monkey, this year’s Cannes showcased some eclectic work Caroline Marshall looks at the creative highpoints.
07 Jul 2000 | by CAROLINE MARSHALL
. DANDRUFF/ANTI-DRUGS Title: Dandruff Advertiser: Government anti-drugs Agency: Leo ...
HOW TO GET AHEAD: WORKING ABROAD ... BEIJING - If your Chinese is dire, you could mistakenly order a rather shocking breakfast
26 Jun 2000
traditional Chinese hutong - a single-story bungalow and courtyard - or in government-designated foreign ...
BAA offers cross-media ad packages at one-stop-shop
16 Jun 2000 | by ANNA GRIFFITHS
the range of advertising opportunities at airports, introducing people to a central platform rather than ...
ASA dismisses Benetton ’Death Row’ press ad complaints
16 Jun 2000 | by JOHN TYLEE
an Easter press campaign lampooning the Labour Government s NHS record against charges of blasphemy ...
CAMPAIGN REPORT ON WORLDWIDE ADVERTISING: Small World - Globalisation and the collapse of international barriers have brought their own demands - to be the biggest and best in the game
09 Jun 2000 | by PIPPA CONSIDINE
freeing up of government strictures. People are coming to see and hear the same things the world over ... managed the trick over many decades, despite huge barriers in the form of protectionist governments ... network. It is true that ten years ago efficiency often dictated making 20 ads centrally ...
CAMPAIGN REPORT ON WORLDWIDE ADVERTISING: Research crosses frontiers - International research is expensive. One way of keeping costs down is to court consumer opinion through the internet, Ken Gofton says
09 Jun 2000 | by KEN GOFTON
centrally but recruited locally according to tight demographic specifications reflecting computer ... to have it co-ordinated centrally. Merrett, meanwhile, says that too many marketing teams ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
