HAS ISBA HAD ITS DAY? - As the client body celebrates its 100th birthday, Margaret Patrick looks at ISBA's contribution to the ad industry and its plans for the future
29 Sep 2000 | by MARGARET PATRICK
government curtailment of freedom to advertise....government curtailment of freedom to advertise. No change there, then. One hundred years on, the media battleground has moved to television and the government issue to Europe where ISBA is lobbying hard to prevent ... prepared to consider some forms of sponsorship. The Government is clearly now looking at the whole dynamics ...



