Plurality. Not an easy word to say at the best of times - but it has certainly become flavour of the month, especially in political circles. And why not? It's a feelgood word. It has a healthy, wholesome glow about it. A generosity of spirit. And yet it sounds impressively rigorous and...
The Government will enter talks with agencies about a 3 million marketing push for Travel Line, its project aiming to encourage more people to make use of public transport. COI Communications is co-ordinating the pitch process. - Marketing.
The Advertising Association has called on the Government to immediately implement the Gambling Review Body's recommendation that remaining bans and restrictions on the advertising of gambling products should be lifted. But it is urging ministers to oppose plans to allow the Gaming Commission...
The Government is expected to postpone its deadline for switching off conventional analogue TV signals between 2006 and 2010 after it emerged that a scheme to pay to convert millions to digital has been shelved. - Financial Times.
The Government has pledged its support for the advertising industry in its battle to prevent new European Union rules protecting consumers undermining agencies' freedom to run EU-wide campaigns. The Department of Trade and Industry has moved to allay the fears of the Advertising Association...
What person buys a financial product on the strength of a single ad? Must be the same one who understands the mumbo-jumbo contained in the compulsory "health warning". No such person exists. Which is why the Government should heed the IPA's advice and end this ridiculous requirement.
Is it time to ease up on the "wealth warning" requirements on financial services advertising? The IPA certainly thinks so - in a document produced last week it argues that the practice, which was introduced almost two decades ago to protect consumers, has become hollow and meaningless....
The Government has drafted in Saatchi 19 million of funding over the next three years. Baroness Sally Greengross, the former head of Age Concern, is leading the organisation, which forms part of a 300 million government initiative announced by the chancellor, Gordon Brown, to publicise...
AOL Time Warner has formed a central group to implement ad deals that reach across the company's outlets. The group will implement deals initiated by the company's Ad Council. - Advertising Age. ...
In the late 80s, an eager young member of the Labour Opposition's front bench team made his mark by attacking the Thatcher government when its advertising budget rocketed to more than 100 million a year. Today the boot is on the other foot because the rising Labour star in question was Tony...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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