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HOTLINE: Yahoo! and FIFA announce first world cup marketing partners

Yahoo! and FIFA, the world governing body of football, have announced that Budweiser and MasterCard International have signed up as the first global marketing partners of FIFAworldcup.com, the official website of the 2002 FIFA World Cup. ...

MEDIA FORUM: Should financial ads still have to carry warnings? - The IPA is urging the Government

Is it time to ease up on the "wealth warning" requirements on financial services advertising? The IPA certainly thinks so - in a document produced last week it argues that the practice, which was introduced almost two decades ago to protect consumers, has become hollow and meaningless....

CLOSE-UP: NEWSMAKER/JOAO DE ALMEIDA - Can we learn to stop worrying and love the euro? Joao de Almeida will have a hard job selling the euro, Francesca Newland writes

the campaign with Portuguese-born Joao de Almeida, the European Central Bank's project manager for the euro ...

CLOSE-UP: NEWSMAKER/JOAO DE ALMEIDA - Can we learn to stop worrying and love the euro? Joao de Almeida will have a hard job selling the euro, Francesca Newland writes

the campaign with Portuguese-born Joao de Almeida, the European Central Bank's project manager for the euro ...

CLOSE-UP: LIVE ISSUE/BARCLAYS - Barclays client claims 'value and quality' lead agency rejig. The new appointments to Barclays have raised a few eyebrows

were doing. Gulliford was brought in to resolve conflicts between the central marketing ...

Barclays inserts DM into UCAS as part of student-aimed push

into mailings produced by UCAS (University Central Admissions Service), which go to all students with places ...

Norwich Union puts pensions reminder on poster execution

the Government's 8 October deadline. A black-and-white shot of a waiter staring out of a window ...

Scottish advertisers to establish national group as part of ISBA

. The group plans to work with the Scottish IPA to develop guidelines governing agency relationships ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

Waterstones, Telewest Communications, Thomas Cook, Dunlop Tyres and Ufi, the Government's flagship ... , was also strong. Government work, particularly for Nurse and Childcare recruitment, was strong ... and the Royal Bank of Scotland. It also won Learn Direct, a pounds 3 million Scottish Government education ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

Waterstones, Telewest Communications, Thomas Cook, Dunlop Tyres and Ufi, the Government's flagship ... , was also strong. Government work, particularly for Nurse and Childcare recruitment, was strong ... and the Royal Bank of Scotland. It also won Learn Direct, a pounds 3 million Scottish Government education ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.