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MEDIA FORUM: ITV has weathered the storm but can it still float? Alasdair Reid reports on the latest twists and turns in the fortunes of ITV. Are the network's bosses being a little too optimistic, too soon?

produced two weeks ago by the Government. They're now interpreting it as a clear signal that a future ... 't this remain a political nightmare? Not necessarily, he argues. "Actually the only thing the Government ...

CLOSE-UP: LIVE ISSUE/REGIONAL STEREOTYPING - Caricatures can cause ads to fall flat if they annoy the viewers

-preservation on the part of agencies and advertisers. When regional characters become the central feature of campaigns ...

NEW MEDIA: SPOTLIGHT ON FOOTBALL WEBSITES - Football battles to take control of its internet streaming rights. Streaming matches online is the latest way for clubs to raise cash

is control of their own rights. This is the nearest they have got to it. Rights are negotiated centrally ...

HOTLINE: Yahoo! and FIFA announce first world cup marketing partners

Yahoo! and FIFA, the world governing body of football, have announced that Budweiser and MasterCard International have signed up as the first global marketing partners of FIFAworldcup.com, the official website of the 2002 FIFA World Cup. ...

Govt assures industry over ITV consolidation

The Government has dismissed the advertising industry's fears that the creation of a single ITV company will drive up the cost of advertising. In a consultation document on media ownership ... protection." The Government also brushed aside industry fears that its plans to abolish the points ...

CAMPAIGN MEDIA AWARDS 2001: Campaign Gold Award - Media Achiever of the Year - Michael Jackson

Polytechnic of Central London ...

MEDIA FORUM: Is ITV's decision to air on Sky Digital the right one? Sky and ITV have finally kissed and made up. But just how important for advertisers is ITV's debut on Sky Digital? Alasdair Reid finds out

refers to is the Government's tax credit scheme which gives broadcasters concessions depending ...

DLKW's TV debut for Unison tells Blair to keep health public

Tony Blair comes under attack in the first TV work for Unison, the UK's largest union, by Delaney Lund Knox Warren & Partners. The new spot attacks the Government's recent activities ... all, we want to warn the Government to remember 83 - and that it should take heed of the size ...

PRIVATE VIEW: Malcolm Duffy, the joint creative director of Miles Calcraft Briginshaw Duffy

Weiland Film Company Exposure: TV (London, Central, HTV and Meridian) ...

LATIN AMERICA: THE HUNT FOR ELDORADO - Caroline Carlson goes behind the scenes at some of Latin America's biggest TV stations to explode common myths

and highly competitive. In other cases, such as Mexico's TV Azteca, previously government-owned channels ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.