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I-RECALL: Spotlight On - The AAR digital division. The AAR's new division marks digital media's coming of age. The general consensus is that the AAR digital service will work

. When it first launched, it was basically a central clearing house where clients could go and watch a...The AAR has come a long way since the days when it was known as the Advertising Agency Register. When it first launched, it was basically a central clearing house where clients could go and watch a bunch of ad agency showreels. However, over the years it has evolved into a broader consultancy role ...

REVIEW: Marketing and advertising news in the week's press

The Government is launching a pounds 3 million national campaign through BMP DDB in a bid...The Government is launching a pounds 3 million national campaign through BMP DDB in a bid to reassure parents that the controversial measles, mumps and rubella (MMR) vaccine is safe. The campaign will break this week. - General release. ...

CLOSE-UP: LIVE ISSUE/AGENCY ADVERTISING - If advertising works, why don't agencies advertise? Why ad agencies seldom employ the services they provide

we started and I m sure it was central to the awareness we got in the early days. It worked ...

CLOSE-UP: LIVE ISSUE/RIBENA TOOTHKIND - High Court ToothKind ruling prompts soul searching. The war of words rages on as Glaxo SmithKline and the ASA restate their cases

and the self-regulatory system of non-broadcast advertising in the Government s Communications White Paper ... SmithKline Nutritional Healthcare. When the Government put out a call in 1994 for manufacturers ...

St Luke's lands COI task

- St Luke s has landed a 2.5 million campaign to promote a flagship Government scheme to boost...- St Luke s has landed a 2.5 million campaign to promote a flagship Government scheme to boost the incomes of five million families with children. The Chancellor Gordon Brown has ordered an urgent last ... last year has been returned. He said: The Government announced its plans to bring in this new ...

St Luke's lands COI task

- St Luke s has landed a 2.5 million campaign to promote a flagship Government scheme to boost...- St Luke s has landed a 2.5 million campaign to promote a flagship Government scheme to boost the incomes of five million families with children. The Chancellor Gordon Brown has ordered an urgent last ... last year has been returned. He said: The Government announced its plans to bring in this new ...

COI reveals Govt's best shops in league table

WCRS, TBWA/London and Cramm Francis Woolf have been voted the Government s most successful agencies...WCRS, TBWA/London and Cramm Francis Woolf have been voted the Government s most successful ... to have performed weakly are to be warned that they will not win more government business unless ... . The league table was drawn up after studying the work of 15 agencies on government campaigns last year ...

CAMPAIGN-I: Briefs

manager. In her role at the online advertising company, Chandler will liaise with government advocates...manager. In her role at the online advertising company, Chandler will liaise with government advocates ...

MindShare poaches MediaVest's Cowdell for Unilever Europe

Phil Cowdell, the group media account director on MediaVest s Procter s global Unilever business. In Europe, MindShare holds the business for Unilever in Italy, Germany and across various countries in South Central Europe. No-one at MediaVest or MindShare was available for comment on the appointment ...

OMD Europe appoints Gottlieb as network chief

into the Omnicom Group. OMD s European headquarters will shift from Paris to a location in central London ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.