Cheetham Bell JWT to lose Jaguar account
08 Nov 2002 | by JOHN TYLEE
on the business. The appointment follows a pitch between the two incumbent agencies and McCann Central ...
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Profero beats three to land AstraZeneca global product task
13 Dec 2002
Communications to handle the online planning, buying and creative for Investors in People UK, the government ...
CLOSE-UP: LIVE ISSUE/SONY - Saatchis falls victim to Sony's corporate character. Are global brands too big for one agency to handle alone? Karen Yates writes
26 Jul 2002 | by KAREN YATES
disbanded to make way for so-called product silos . Thus, advertising was commissioned by a central ...
HOTLINE: The Government expected to shelve campaign for MMR
15 Feb 2002
The Government is expected to shelve plans for a new campaign to promote the MMR vaccine. Although BMP DDB is developing a new push amid concern about the low take-up, the Department of Health is worried that the move might backfire. Instead, it will target parents through GPs and with reassuring ...
REVIEW: The Government is risking a public backlash
08 Feb 2002
The Government is risking a public backlash as it prepares to launch an ad campaign to promote the MMR vaccine despite growing concerns about its safety. The Department of Health has reappointed BMP DDB to handle the campaign, which is expected to break in two weeks. - Marketing. ...
US magazines are showing a grunge homemaker trend
31 Jan 2002
-- with all that it represents in terms of comfort, security and familiarity -- has become more central ...
St Luke's targets teens in drugs helpline work
25 Jan 2002 | by JENNY WATTS
the Government objectives of reducing the number of under-25s taking Class A drugs. The campaign ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
