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EUROPEAN AGENCIES: Not made in Soho

the advertising," BETC's founding chief executive, Eric Tong Cuong, says. "The central taskforce decides." TBWA ... -Pacific advertising. A four-strong central team at TBWA reports to the worldwide account director, Daniel Gaujac ... , advertising is created centrally in Italy and is designed to convey both entertainment and the fact ...

Seiko Europe's media brief goes to Universal

Universal will be responsible for media on Seiko Europe's central marketing budget, which supports European campaigns for both the Seiko and Pulsar brands. Universal won the account after a five-way pitch and its appointment takes effect from next month. The account was previously held by Zenith Media ...

OPINION: Cowen on ... Nike

build up of tension or drama. Terry Gilliam's Brazil-style setting and the ridiculous central scenario ...

Soul rolls out ads in North for Japanese clothes shop Uniqlo

in the press and on poster sites before the rollout of the TV work in the Central region on 20 March as part ...

PRIVATE VIEW: Tim Mellors is the executive creative director of Grey Worldwide London

indicated that tea is a central focus to human life and its anti-oxidants are healthy. Common sense ...

TOP PERFORMERS OF 2001: Mother is Agency of the Year on the back of fantastic creative work and an enviable new-business record but Bartle Bogle Hegarty ran it a very close second

in charge of the Government's 195 million annual media spend is very much in tune with the times ... for this was the Government's 1995 decision to end COI's 49-year Whitehall monopoly and to allow departments to run ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.