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NEW MEDIA: SPOTLIGHT ON NTL - Cash-strapped ntl abandons centralised marketing efforts Ntl doesn't need a national brand if it's only a regional offer, Alasdair Reid argues

, the industry was fragmented among a handful of companies and getting them to stump up the cash for a central ... relatively brief phase when ntl tried to add a central marketing resource on top of the regional efforts ... to think seriously about marketing itself centrally. But marketing yourself centrally is not the same ...

NEW MEDIA: SPOTLIGHT ON GLOBAL SMS - First global audience text vote takes Miss World to new level

Have you heard the one about Bruce Forsyth, the government of Nigeria, a Sharia Law stoning, the world's first global audience text vote and last but not least, Miss World? We're not making this up ... point and defy the Nigerian government by stoning a girl to death for adultery. If this tragedy takes ...

McCann wins £20m Avaya data network from IPG sibling FCB

worldwide, including several US government clients. ...

OPINION: Mills on ... BT Broadband

a telecoms company. It also matters in the political and economic arena since the Government has set ...

CLOSE-UP: Newsmaker - Jeremy Dale. Mobile marketer hopes to connect with the public

client being steadily chipped away with the departures of people who had been central to the business ...

CLOSE-UP: LIVE ISSUE/MOBILE PHONES - T-Mobile and Orange overlap in ads for picture messaging. Networks risk missing the bigger picture with their ad strategies

. After paying the Government billions of pounds for the 3G mobile licences, the mobile phone networks

O2 uses bubbles in Big Brother ads

remain faithful to the central bubble theme of the launch work. 4creative won the brief to create ...

REVIEW: Government rules BT's ads in phone boxes is legal

The Government has ruled that advertising on BT's 133,000 public telephone boxes throughout the UK

MAKING MOBILE MARKETING WORK: Harnessing the text craze - Text messaging has gripped the UK, but how can marketers best use the medium to speak with their target audiences? A guide to the dos and don'ts of messaging and mobile marketing etiquette

consumers with unsolicited texts. There are no regulations governing whether texts are permission-based, nor ...

Scoot hunts creative and media agencies

The news comes just as the Government watchdog Oftel announced it was scrapping the 192 number for directory enquiries. This has the potential to give Scoot greater opportunities in a market dominated by BT. Scoot is understood to have drawn up a long list of advertising, media and direct marketing agencies ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.