to remove filtersUS magazines are showing a grunge homemaker trend
31 Jan 2002
-- with all that it represents in terms of comfort, security and familiarity -- has become more central ...
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FA seeks agency for image makeover in World Cup build-up
31 Jan 2002 | by John Tylee,
for the 2006 competition. FA bosses want to banish public perceptions of soccer's governing body as a ...
HOTLINE: The Advertising Association attacks the Spanish government
25 Jan 2002
The Advertising Association has attacked the Spanish government for using its European Union presidency to derail plans to remove restrictions on free movement of sales promotions in Europe. The proposal would have allowed sales promotion initiatives lawful in one EU country to run in all other ...
NEW MEDIA: SPOTLIGHT ON BIPA - Digital publishers hold a firm line as Drayton takes on BBC. BIPA's new chairman is not going to allow the BBC any rest, Alasdair Reid reports
25 Jan 2002 | by ALASDAIR REID
launch several years ago. The central cause is that the BBC threatens to undermine the competitiveness of the UK's digital publishing market. In government discussions they tend to bundle in digital ... and Internet Advertising Bureau. And no-one else lobbies on this central issue of the BBC. That is where our ...
Starcom Motive restructure pools buying arrangements
25 Jan 2002 | by MATTHEW COWEN
by Jacob, functions a central account handling unit, incorporating content development and sponsorship ...
OPINION: Stuart Elliott in America
25 Jan 2002 | by STUART ELLIOTT, the advertising columnist at The New York Times
to point out the central role played in attracting audiences to newscasts by what Joel McCrea ...
OPINION: Cowen on ... PG Tips
25 Jan 2002 | by MATTHEW COWEN
your central heating sorted out. For anyone younger, the animation is far too connected ...
CLOSE-UP: LIVE ISSUE/NEW AGENCIES - Rapley Smith Jones aims for a new agency model. RSJ argues it can succeed without full-time creatives, as Camilla Palmer reports
25 Jan 2002 | by By
the creative input for a project masterminded in-house can work effectively: "The central idea is to offer ...
St Luke's targets teens in drugs helpline work
25 Jan 2002 | by JENNY WATTS
the Government objectives of reducing the number of under-25s taking Class A drugs. The campaign ...
CLOSE-UP: NEWSMAKER/LINDA GRANT - Capital Radio's marketer sends out strong signals. Linda Grant must increase Capital's profile and that of the medium
25 Jan 2002 | by IAN DARBY
and the Government White Paper on media ownership. The concern was that, following Mendonca's departure ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
