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Trojan Condoms enters the UK with sex Olympics viral

is the first time a major brand has decided to launch in a new territory using viral as its central campaign ...

Digital's creative dilemma

. The central element of user-generated content ensures it remains fresh and dynamic, while positioning Sony ...

DTI picks WCRS and Dare Digital for minimum wage ads

, the Government has also provisionally accepted a recommendation for further increases in October 2004 to £4 ...

Travelocity appoints MCBD following pitch

part of building a fresh and engaging brand. Travel is central to young people's lives and we want ...

MCBD beats four to win Travelocity creative account

brand. Travel is central to young people's lives and we want Travelocity to become their brand of choice ...

Former Lowe chief Thomas takes up top Proximity role

emergence as a central figure in the merger of Lintas and Lowe. Thomas was forced to quit Lowe ...

MEDIA: SPOTLIGHT ON BT YAHOO! BROADBAND - Will Yahoo!/BT deal move us closer to broadband Britain?

supposedly central to governmental visions of a broadband Britain, it has often been slow, not to say ...

AKQA creates campaign to launch latest Nikon camera

The agency was appointed in February, following a competitive pitch, to develop the central idea for the camera giant's latest campaign. Its thinking will be adopted by BMP DDB in above-the-line advertising. BMP will take its lead from AKQA's theme "a different point of view". The site takes the user ...

Digital agencies to pitch for BBC World Service account

In requesting information from agencies, the BBC World Service stated that it was seeking an agency with a European network or one that had the capability to develop work centrally and roll it out across the continent. The digital pitch comes as part of a directive to ramp up the impact ...

COI calls digital pitch for brief to tell teens to start their pensions

following a Government rethink of its pensions strategy. Taylor Nelson Sofres Consumer Research showed ... briefs this year. In March, COI handed Rainey Kelly Campbell Roalfe/Y R and PHD the Government ... of the DWP and is part of the Government's Welfare to Work strategy. It targets jobseekers aged 18 to 25 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.