Digital's creative dilemma
10 Oct 2003 | by Mark Sweney
. The central element of user-generated content ensures it remains fresh and dynamic, while positioning Sony ...
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is the first time a major brand has decided to launch in a new territory using viral as its central campaign ...
. The central element of user-generated content ensures it remains fresh and dynamic, while positioning Sony ...
, the Government has also provisionally accepted a recommendation for further increases in October 2004 to £4 ...
part of building a fresh and engaging brand. Travel is central to young people's lives and we want ...
brand. Travel is central to young people's lives and we want Travelocity to become their brand of choice ...
emergence as a central figure in the merger of Lintas and Lowe. Thomas was forced to quit Lowe ...
supposedly central to governmental visions of a broadband Britain, it has often been slow, not to say ...
The agency was appointed in February, following a competitive pitch, to develop the central idea for the camera giant's latest campaign. Its thinking will be adopted by BMP DDB in above-the-line advertising. BMP will take its lead from AKQA's theme "a different point of view". The site takes the user ...
In requesting information from agencies, the BBC World Service stated that it was seeking an agency with a European network or one that had the capability to develop work centrally and roll it out across the continent. The digital pitch comes as part of a directive to ramp up the impact ...
following a Government rethink of its pensions strategy. Taylor Nelson Sofres Consumer Research showed ... briefs this year. In March, COI handed Rainey Kelly Campbell Roalfe/Y R and PHD the Government ... of the DWP and is part of the Government's Welfare to Work strategy. It targets jobseekers aged 18 to 25 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.