The Government is looking for a marketing chief to oversee communications across Whitehall departments. The newly created position of permanent secretary of government communications will report to the Cabinet Office.
The Government is to bring in tougher rules governing the advertising of consumer credit following complaints that the public is being confused. Patricia Hewitt, the trade and industry secretary, said "greater consistency and transparency" were needed so that consumers can compare financial products...
LONDON - The Conservative Party pledged to cut the government's £160m-a-year advertising budget as part of a 'war on waste' announced at its annual conference in Blackpool this week.
LONDON - The government is to impose tougher controls over TV ads for 'junk food', amid growing fears that commercials are encouraging unhealthy diets among children.
The Government has sparked fresh controversy over its ad campaigns by calling for them to be fully integrated into other communications.
LONDON - The government has sparked fresh controversy over its ad campaigns by calling for them to be fully integrated into other communications.
The IPA has warned that the effectiveness of campaigns by Whitehall departments may have been reduced because of a weakening of public trust in the Government.
The Government's advertising budget dropped slightly to 160.6 million in the financial year ending March 2003, down from 162.6 million in the previous 12 months. COI Communications' annual report shows it met the efficiency target set by the Government but scrapped quality targets while it devised...
The Government has backed moves to limit Ofcom's power to regulate broadcast advertising when a new system of self-regulation is introduced.
LONDON - The government has backed moves to limit Ofcom's power to regulate broadcast advertising when a new system of self-regulation is introduced.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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