to remove filtersCLOSE-UP: LIVE ISSUE - Why are ad agencies turning to advisory boards?
05 Dec 2003 | by Rachel Gardner
strategist, author CLEMMOW HORNBY INGE Advisory board Peter Mandelson - government advisor Ellis ...
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ITC and Ofcom lift joint sales ban
05 Dec 2003 | by Jeremy Lee
The news will disappoint those advertisers who have lobbied against further consolidation in the light of the Government's decision to allow a merged ITV sales point. However, the Office of Fair Trading may still investigate any merger that produces a TV sales house with a combined market share ...
Leo Burnett wins pitch for global Big Mac campaign
04 Dec 2003 | by Mark Sweney,
Burnett won the business after a pitch against its fellow McDonald's roster networks TBWA Worldwide and DDB Worldwide. The network is expected to develop one central creative idea, which will be articulated by its local agencies in key markets. The pitch was run by McDonald's Chicago office. The Big ...
THE CAMPAIGN ESSAY: THE PROCUREMENTF PARADOX
28 Nov 2003 | by Alison Littley, the marketing procurement director at Diageo
Alison Littley says the tension between procurement departments and agencies hinges on a central..., we have developed a stringent code to govern all our marketing and promotional activities, every day ...
CLOSE-UP: NEWSMAKER - D&AD's champion rethinks its awards ceremony
28 Nov 2003 | by Kevin May
on the banks of the Thames in central London at Old Billingsgate, the original fish-market recently refurbished ... , business leaders, government, the CBI, schools within the M25, the international creative communities ...
MG OMD's Stephens and Hayes leave to start planning shop
28 Nov 2003
to be unrelated to Manning Gottlieb's recent restructure and creation of a central planning unit called The Source ...
CAMPAIGN MEDIA AWARDS 2003: Best IT and Consumer Durables Campaign
28 Nov 2003
The magazine that Sony PlayStation wanted to advertise in didn't exist, so it created its own. The magazine, called Pilchard Teeth (an anagram of PS's central brand concept, The Third Place), is a fanzine dedicated to gamers who have grown up with the industry. The title was distributed at exhibition launches ...
EDITORIAL: Token efforts won't stop child ads ban
28 Nov 2003
the nation's health. Do something and they're accused of empty gestures to head off a Government ad ban ... good trying to argue that, after curbing snack food ads, the Government might as well move on to cars ... the problem and work with the Government to foster healthy lifestyles. This is bound to be tricky. How can ...
CLOSE-UP: ON THE CAMPAIGN COUCH ... WITH JB
28 Nov 2003 | by Jeremy Bullmore
relocating out of central London to save money? With technology as it is today there is an even more ...
CAMPAIGN MEDIA AWARDS 2003: Print Sales Team Of The Year - Emap Advertising Magazine
28 Nov 2003
solutions, accountability and an intimate knowledge of its readers. After re-engineering its central sales ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
