WORLD: GALLERY
24 Oct 2003
the difference. Lucie, the campaign's central character, has a few kilos to shed and is deemed a credible ...
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Trojan enters UK in sex Olympics viral
07 Nov 2003 | by Mark Sweney
central campaign tool," Ed Robinson, The Viral Factory's creative director, said. "The ambition ...
WORLD: MEDIA ANALYSIS - Unilever's global media chief fulfils an ever-changing brief
17 Oct 2003 | by Jeremy Lee
to Rutherford, has made some big inroads with Germany, Italy, China, all of central Asia, Arabia and north ...
Digital's creative dilemma
10 Oct 2003 | by Mark Sweney
. The central element of user-generated content ensures it remains fresh and dynamic, while positioning Sony ...
THE AD OF THE FILM: When ads borrow from art, the only stipulation is that the result works as commercial speech. Matthew Cowen reports
22 Aug 2003 | by Matthew Cowen
of the other. "The branding should be central to the creative idea," Caspar Thykier, a partner at Campbell ...
Agencies vie for £6m Bayer ad account
11 Jul 2003
-the-counter medicine. The Government has put in motion plans to shift the regulations on prescription-only products ...
FIELD MARKETING: A SEAMLESS STRATEGY
11 Jul 2003 | by Camilla Palmer
, the roadshow was rolled out across 22 central European cities. In this instance, the field marketing agency ...
PARENT MARKETING: THE PARENT TRAP
04 Jul 2003 | by Pippa Considine
with their children. And now dads have been put on the publishers' agenda. First with the Government-backed Dad ...
PRIVATE VIEW: Steve Henry, the creative director of HHCL/Red Cell
09 May 2003
ELECTORAL COMMISSION Project: Devolved government elections Client: Anne Hinds, director of media ...
Minerva and 3RD Sense produce Mates 'I shagged here' campaign
17 Apr 2003
and informational role to address the controversy surrounding the Government's intention to regulate the law ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
