HOTLINE: McDonald's pledges not to use footballers
12 Dec 2003
by the Commons Health Select Committee on the rules governing advertising to children. The fast-food giant had
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THE BOOK OF LISTS: The 10 Best radio ads
16 Dec 2003
Creative: Ken Sara and John Elsom Producer: Hannah Webster Sound: Neil Harrington, Grand Central ... Central Script Sound effects: Dialogue Houshold sound effects:A cup of tea being stirred ... , Grand Central Script SFX: Drum roll MV1: (enthusiastic, cheesy gameshow presenter style) Yes ...
WORLD: STUART ELLIOTT IN AMERICA
12 Dec 2003 | by Stuart Elliott is the advertising columnist at The New York Times
/or conservative values even when they control the federal government. If that ever changes, there'd be a whole new ...
Burnett lands global Big Mac brief
05 Dec 2003 | by Mark Sweney
Burnett won the business after a pitch against its fellow McDonald's roster networks TBWA Worldwide and DDB Worldwide. The network is expected to develop one central creative idea, which will be articulated by its local agencies in key markets. The pitch was run by McDonald's Chicago office. The Big ...
ITC and Ofcom lift joint sales ban
05 Dec 2003 | by Jeremy Lee
The news will disappoint those advertisers who have lobbied against further consolidation in the light of the Government's decision to allow a merged ITV sales point. However, the Office of Fair Trading may still investigate any merger that produces a TV sales house with a combined market share ...
Mr Kipling ad aims for pre-Xmas cut-through
21 Nov 2003 | by Mark Sweney
the Central, HTV and London television regions. Media planning and buying was handled by Vizeum. ...
McCann focuses on blood in first Action Energy TV campaign
14 Nov 2003 | by Glen Mutel
- the government-funded programme that promotes energy saving in business....- a government-backed body set up to help UK businesses cut their carbon dioxide emissions ...
Fury over Billett's role in selecting ITV adjudicator
14 Nov 2003 | by Jeremy Lee
Both ISBA and the IPA are concerned that Billett, who owns a commercial media auditing company, is sitting on the panel to select the person who will take on this key role, while their views have not been sought. The appointment of an adjudicator is a consequence of government approval of an ITV merger ...
RADIO: RADIO'S DIGITAL CHALLENGE
14 Nov 2003 | by Alasdair Reid
impact? Is the brand the same?" Branding is the central issue, Linda Grant, the managing director ...
Fury over Billett's role in selecting ITV sales adjudicator
13 Nov 2003 | by Jeremy Lee,
Both ISBA and the IPA are concerned that Billett, who owns a commercial media auditing company, is sitting on the panel to select the person who will take on this key role, while their views have not been sought. The appointment of an adjudicator is a consequence of government approval of an ITV merger ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
