Special Report: Direct Marketing
03 Dec 2004 | by Robin Hicks, reports editor, Campaign
. But could DM's public image as a wasteful, intrusive business (page 34), when the Government is finally ...
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Special Report: Direct Marketing - New-model planners
03 Dec 2004
environment where direct communications were playing a central role in acquiring and keeping customers ... -fertilise the disciplines. Database marketing has become central to prospect and customer management but, for brand planners ...
Special Report: Direct Marketing - Doorstep Challenge
03 Dec 2004
the Government, which sells information from the census on to direct marketers. We were also told that credit ...
The Work: New Campaigns - UK
03 Dec 2004
THE LOWDOWN A colourful range of spoof household products is at the centre of a new government campaign ...
Agencies battle for DWP disability discrimination work
26 Nov 2004 | by Staff,
will be the second phase of marketing activity as part of the government's bid to encourage the employment of disabled people and counter discrimination. Under the 1995 Disability Discrimination Act, the government ...
DM agencies pitch for disability task
26 Nov 2004
will be the second phase of marketing activity as part of the Government's bid to encourage the employment of disabled people and counter discrimination. Under the 1995 Disability Discrimination Act, the Government ...
Whizz-Kidz on the hunt for through-the-line agency
11 Oct 2004 | by Staff,
training and works to raise the government's and public awareness of the issue. If you have an opinion ...
Mail boosts the take-up of Pensions Credit benefit
16 Jul 2004 | by Staff,
to apply for means-tested top-up benefits, research for the government suggests....would be low were reluctant to claim. The government is now refining its campaign and will put more ...
Study reveals Govt's direct mail pension push most effective
16 Jul 2004 | by Our Parliamentary correspondent
for means-tested top-up benefits, research for the Government suggests..... The Government is now refining its campaign and will put more emphasis on "local and specific campaign activity ...
Arc lands Johnnie Walker global relationship brief
12 Jul 2004 | by Claire Billings,
asgency for Johnnie Walker was made as spirits advertising in the UK comes under increased government ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
