The World: Insider's View - Russia
03 Dec 2004 | by Perry Valkenburg, the president of TBWA\Central and Eastern Europe
International brands are using more and more local flavour in their attempts to communicate with Russian consumers.
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The Work: New Campaigns - UK
10 Dec 2004
purity, Fallen celebrates its imperfection. The central point of communication is the bottle, which ...
The Work: New Campaigns - UK
26 Nov 2004
pushes a white cue ball, representing the voter, against a red, representing the Government. So far, so ...
Special Report: Pan-Asian Media - The rise of branded content
19 Nov 2004 | by Lucy Aitken
's Impact, sponsored by JP Morgan, and India Awakes, sponsored by Tata and the Indian government. India ... government, which turned to the branded entertainment company with a brief "to make Singapore a global city ... Singapore into a spaceport. "We said to the Singapore government, 'you've been a marine port ...
The Work: New Campaigns - UK
19 Nov 2004
, Grand Central, Wave Exposure: TV, cinema THE LOWDOWN Vodafone is hoping to put some distance between ...
The story of Unilever's media pitch
12 Nov 2004
beleaguered financial performance was beginning to emerge and the pressure was mounting on its central ... . Driven by a need to make cost savings and a desire to stamp central authority on Unilever's European ...
The Work: New Campaigns - UK
12 Nov 2004
-production: Grand Central and De Wolfe Music Exposure: National TV and cinema WOOLWORTHS - CHRISTMAS CAMPAIGN ...
Unilever media pitch descends into farce
05 Nov 2004
. This week, Unilever's central management was still holding firm on its original view. However, one source ...
Close-Up: IPA Awards - IPA winners show multimedia approach pays
05 Nov 2004 | by Claire Billings
Virgin Mobile: Rainey Kelly Campbell Roalfe/Y R Central London Congestion Charge for Transport ...
Unilever's pan-European media pitch descends into farce
04 Nov 2004 | by Staff,
. This week, Unilever's central management was still holding firm on its original view. However, one source ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
