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Independent Nitro opens shop in UK with Unilever brief

already secured offices in Clerkenwell, central London, which will open its doors for business next week ...

Lib Dems propose food ad levy to pay for health drive

government healthy eating campaigns.

European Media: The Ethnic Media Dilemma

the population of central Rome. Laura Bosello, the general manager of Carat Geoconsulting, says: "These groups ... , and the Turkish government owns the only TV station, TRT. It's a very self-reliant community." In France, the government has a firm policy of integration - hence its controversial decision to ban religious symbols ...

World: Medium of the week - Shanghai makes lucrative addition to F1 calendar

The dominant state-owned broadcaster Central Chinese Television will be the only broadcaster for the event locally, while international coverage will be divided between up to 25 broadcasters around the world ranging from ITV in the UK to RTL in Germany. There is also no shortage of people lining up ...

Close-Up: Live Issue - Marketing Forum tackles the global versus local question

will be diluted," he said. He explained that Lacoste's strategy has been to create a central idea and framework ... great campaign from your central team but in some markets it still won't work and you mustn ...

European Media: Creativity on the continent

true of the newer markets of central and eastern Europe, where there is plenty of innovation. Pepsi ... sites to reach young consumers. "IPod has this unique combination of consistency and central vision ...

World: Media Analysis - Metro's young metropolitans persuade global advertisers

that buying Metro centrally is not only much cheaper than buying locally but there are more creative ...

Opinion: Perspective - Unilever's Path to Growth has stunted its marketing

in the government's insolvency division. He is typical of the new breed of cost-conscious shopper with whom Unilever ...

Coke charges roster with Classic brief

in the US market, are the lead brand campaign, but it is unclear if they will continue to play a central ...

Diary: Travis counting cost of hurricanes in lobsters

government has imposed an evening curfew in the area so, with Britain getting more autumnal by the day ...

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