relevance. This is where agency networks can make the difference. They can combine central strategic ...
Fallon's two-and-a-half-minute film for the launch of Sony's new Bravia LCD TV set is as much art as it is advertising. The premise was simple: what would happen if 250,000 bouncy balls were catapulted down some of the steepest hills in San Francisco? Randomness is central to "balls". The team had no idea what would happen ...
MATT TEEMAN - GROUP ADVERTISING DIRECTOR, BBC MAGAZINES - What titles do you sell across? Which is the most sought-after by media agencies/clients? I work across all 40 titles in our portfolio and have responsibility for our central revenue streams such as Inserts and Brand Solutions. In terms of most sought ...
in central London. Building curiosity and sparking intrigue in the most provocative ways - that's how you ...
digital set by the end of 2008 - hardly a figure to set the Government thinking seriously about a date ...
Less than a year after entering the Indian market following the liberalisation rules that govern foreign ownership of media, BBC Magazines - the UK's third-biggest consumer magazines publisher ... this has not affected the rules governing media carrying news and current affairs content, the limit ...
sure that the product is central to the idea. Creatives too often think "it's for radio, so we need ...
nature" include influencing government policy or public opinion on matters of public controversy ...
where their lives are governed by a global system of identity cards. Those who have a valid card can ... of the developed world than any government. This places a huge responsibility on those organisations and the people ...
The publisher has merged the creative ad departments at its Southbank, tx and Connect divisions, which publish titles including Marie Claire, InStyle and Now, to create IPC Creative. The new unit will provide a central point of contact for advertisers wanting to run bespoke ads in IPC titles. The combined ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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