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IPA Effectiveness Awards 2005: Silver Award - Hidden Treasures of Cumbria

- the Lake District. However, the areas that lie outside the central "honeypot" sites of the North West ...

Tourism New Zealand reviews media

. Separately, the New Zealand government has launched a campaign to tempt expats living in the UK back to New ...

Tourism New Zealand reviews £3m media account

. Separately, the New Zealand government has launched a campaign to tempt expats living in the UK back to New ...

The Work: New Campaigns - UK

the Government's tightening of alcohol advertising restrictions, and the campaign breaks as Fallon pitches ...

The Work: New Campaigns - UK

of the government-backed body. Walsh Trott Chick Smith has produced the ú6 million multimedia campaign, which ...

Close-Up: Live Issue - Can hotshops serve a global client?

central hub, can work across different countries with some local tailoring," he says. And Greg Delaney ... that provide access to local creatives in markets around the world. They oversee the adaptation of a central ... or eight markets, then a local agency is perfectly capable of handling it. It just relies on a core central ...

The World: Sydney - M&C Saatchi and Carat win Tourism Australia brief

The government body previously worked with a roster of eight separate agencies, but called a review in February to minimise the list. The result comes as the tourism body, backed by an increased investment of AU$75 million from the Australian government, embarks on a three-year plan to increase spend ...

The Work: New Campaigns - UK

-production: Condor Audio post-production: Grand Central Exposure: TV, cinema, online THE LOWDOWN ... governments to give local people the resources to tackle Aids, tuberculosis and malaria. The 40-second ad ...

The Work: New Campaigns - UK

-production: Grand Central Exposure: International TV THE LOWDOWN The Lord of the Rings meets the Napoleonic ... -production: Grand Central Exposure: National TV THE LOWDOWN Mortimer Whittaker O'Sullivan has created a spot ...

The Work: New Campaigns - UK

's channels CBeebies and CBBC. They are funded by ú150 million-a-year of licence-fee money. A government ... , the government-backed body responsible for driving tourists to the capital, wants to improve on in 2005. A new ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.