Euro snatches mobile ad deal
08 Dec 2006 | by James Hamilton
. Harnessing the potential of digital media is a central focus for Euro RSCG London." Last month, Euro hired ...
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The Annual 2006: Top 10 radio ads
15 Dec 2006
. 10. DEPARTMENT OF COMMUNITIES AND LOCAL GOVERNMENT "LIBRARY BOOK" Designed to highlight the service ...
Close-Up: Live issue - Is mobile the new creative challenge?
24 Nov 2006
teenage road safety ad worked well. "For the Government, using mobile phones as part of our campaigns ...
Who should own brand strategy?
24 Nov 2006
centred agencies will become much more central to brand strategy. There will always be other fish ...
The Work: New campaigns - UK
27 Oct 2006
as the Government also moves to combat the potentially dangerous effects of binge-drinking, with a similarly hard ... Campbell Roalfe/Y Run Post-production: Rushes Audio post-production: Grand Central Studios Exposure ... loses his footing and falls to his death. The Government is keen to reduce alcohol-related injuries ...
JCDecaux lands BT phone box contract
27 Oct 2006
Connect banner. The deal will bolster JC- Decaux's portfolio in central London and other urban centres ...
Emerging Markets: What media 2.0 can offer advertisers
27 Oct 2006
are governed by the Data Protection Act and European legislation. It is being predicted that a whole chunk ...
The World: New York - Euro RSCG wins Alcatel Lucent rebrand pitch
20 Oct 2006
The rebranding follows the merger between Alcatel and Lucent, which was initiated on 2 April 2006, when Alcatel disclosed its intent to acquire Lucent for $13 billion. The deal is due for completion early next year, following approval from the US government, when Alcatel Lucent will command ...
Media: All about ... Talk Talk's broadband campaign
20 Oct 2006
in UK internet usage. Wishful thinkers, not least in government, had been talking about "Broadband ...
International Business Media: The power of content
13 Oct 2006
content arena is taken very seriously at the agency. He points to the website, which forms a central ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
