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Campaign Annual 2007: Top 10 Regional press ads

14 Dec 2007

one is the Newcastle outfit Drummond Central. Nice use of Mannerist High Renaissance source material too. You don't see a lot of that these days. Agency: Drummond Central Writer: Michael Walker Art ...

Campaign Annual 2007: Top 10 Digital Talent

14 Dec 2007

legs off a donkey, and his popularity within AMV is helping to make digital thinking more central ...

Campaign Annual 2007: Top 10 Account Planners

14 Dec 2007

. 3. David Bain, Beattie McGuinness Bungay Dr David Bain has played a central role in the success ...

10 best advertising agencies to work for

14 Dec 2007

. Staff welfare is central; there is a profit-share scheme for employees; and it has a proven track record ...

Campaign Annual 2007: Top 10 Radio Ads

14 Dec 2007

: Mother Agency producer: Mother Sound engineer: Gary Turnbull (Grand Central) Script Interior car ...

Integration: Beyond multi-platform

07 Dec 2007 | by Jonathan Foster Kenny and Simon Baker, BusinessWeek

A truly integrated proposal has to be driven by a central theme running throughout a campaign....something more. A truly integrated proposal is driven by a single, central theme that runs through every ... when dealing with business people. If your central theme really connects and encompasses the brand ... can take the central idea to either a similar audience or a completely new one. So we're going way ...

Hotline: Omnicom Media appoints chief executive

07 Dec 2007

Omnicom Media Group has appointed Ian Clarke as the chief executive for Central and Eastern Europe

Hotline: Regulations covering alcohol advertising

07 Dec 2007

At present there are different sets of rules covering TV and non-broadcast media. Some CAP members fear that self-regulation could be undermined if there was a single code. While TV promotion of alcohol is governed by statutory controls, advertising in non-broadcast media falls under the self-regulatory system. ...

Integration: It's all about the customer

07 Dec 2007 | by Stuart Sullivan-Martin, Mediaedge:cia

the plan must ensure the central creative and channel idea is, as we say at MEC, "as hard as nails ... . To avoid squabbling for strategic bragging rights on the client's dollar, and when you want one central ...

Parties at odds over political posters

07 Dec 2007 | by Our Parliamentary correspondent

. Although the Government will outline proposals to curb spending shortly, ministers are unlikely to propose ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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