BMW goes for 'radical and cooler' as 180 wins bike account
29 Jun 2007 | by Suzanne Bidlake
A 15-way, six-month-long pitch toppled German agency Feuer from the business it has held since 2001. However, 180 will take on an enhanced role as BMW Motorrad attempts to strengthen its central marketing steer to its national subsidiaries and their agencies, and also to appeal to a new, younger market ...



