The account will see Grey handling advertising, interactive, direct and promotional marketing for four BMW regions - Eastern, Central, Western and Southern - as well as the second-hand business nationwide. Before the move, Grey was the incumbent on the Western region. The rest of the work was split ...
The Government is currently consulting on a European Directive that would allow limited product placement on TV. The agreement, signed by ITV and Pact, the industry body representing media companies, would result in a logo being displayed at the beginning and end of a programme containing product ...
Marketing director: David Murphy Media/brand manager: Nikki Edwards For 40 years the Government has ... with random testng was high - a government record. ...
Throughout his 25-year career in media, Kevin Brown has fought for the discipline to be a central part of his agencies' strategic and creative ensemble, not the dreaded "five minutes at the end". But those debates have not prevented him from thinking about generating big ideas that have the power ...
Niblett Creative agency: Drummond Central Creative director: Julie Drummond Account planner: Beth Hazon ...
LONDON - The Government has admitted that further curbs on advertising would harm its plans to keep...million. The Government's new thinking has been relayed to advertising industry leaders ahead of next ... renewed his call for deep cuts in the Government's own adspend to raise money to freeze council tax bills ...
The government is currently consulting on a European directive which would allow limited product placement on TV. Today's agreement has been signed by ITV and Pact, the industry body representing media companies. Dawn Simpson, Pact's senior policy executive, said: "This code demonstrates that the industry ...
The Government has signed companies including Tesco, Asda, PepsiCo and Kellogg to its planned £275
. For the first time, ever, advertisers, agencies, media and the Government are about to come together to effect...to be worth more than £200 million over four years, rather less than the £335 million a year the Government ... . And then there's the £75 million the Government has itself pledged to spend on an ad campaign through M&C Saatchi ...
Singapore is increasingly acting as the key strategic media centre for Asia. It is central, geographically, and the quality of life is probably better than Hong Kong. It's a great base from which ... per cent. The digital infrastructure is well developed. The government's "Media 21" plan aims to turn ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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