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Sainsbury's five-a-day TV ad axed

of the Government recommendation. Sainsbury s said the voiceover in the ad was very clear in its message ... shown in the ad would count towards the Government s five-a-day recommendation and some wouldn t ...

BHF calls for new rules to limit junk-food ads

Government to rigorously limit the marketing of unhealthy foods and make sure that labels are clear ... is calling for the Government to ban all junk-food advertising on television before 9pm to prevent parents ...

Lowe Worldwide confirmed as lead agency on global Knorr business

The network won the business from JWT, the incumbent, following a global pitch. Lowe will now handle Knorr in Western Europe, Central and Eastern Europe, SEA/GC and South Asia. However, the result will not affect DDB, which will continue to handle the business in North America, Africa, the Middle East ...

Recession saves alcohol ads from new regulations

the Government announced new measures to combat binge drinking....tighter code of practice to stop ads appealing to young people. Although the Government will keep ... by the Advertising Association and a growing view among ministers that the Government should not limit ad spending ...

Govt moots booze ad health warnings

LONDON - The Government is to consider a plan for alcohol ads to end with health warnings taking up...The "mandatory endframe" rule would apply to broadcast and cinema ads, with similar warnings included in press ads and posters. The warnings could include information about the calories in drinks. A crackdown has been recommended by the Government's Advisory Council on the Misuse of Drugs. The council ...

Ready Brek glow revived in WCRS ad campaign

Running through the 1970's, 80's and 90's the iconic glow was part of the memorable "central heating for kids" campaign. WCRS has now reinvented it as a tool that gives kids the energy to tackle the challenges they face. In the 30-second spot a young lad eats his Ready Brek and becomes ensconced in a red ...

Govt threatens junk food ad curbs across all media

LONDON - The Government has warned that it may impose curbs on press, radio, internet and cinema

The Work: New Campaigns - The World

spoof government information film in which a man learns to ask a well-endowed woman how to buy a T ...

Cartoon characters in Which? firing line

. It has urged the Government to provide clearer direction on marketing less healthy foods to children ... . "If the industry fails to act, the Government must step in." The new rules, revised in April 2007 ...

The Work: New campaigns - UK

, Central Focus Photographer: Matthew Shave Exposure: Outdoor, press THE LOWDOWN Just when you ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.