to remove filtersGovernment set to slash advertising spending
07 Dec 2009 | by Staff
LONDON - The government will announce a 25 per cent cut in communications spending in this week's pre-budget report, according to a report.
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IPA: 'Government ad cuts could cost society more'
07 Dec 2009 | by Colin Marrs
LONDON - The IPA today said that government plans to slash its advertising by a quarter, confirmed this afternoon, could have a net cost for society in the long run.
Government encourages sex talk through new TV campaign
01 Dec 2009 | by Staff
LONDON - The government today launched a new campaign to encourage people to talk about sex more.
Government to embed behavioural theory into campaigns
30 Nov 2009 | by Staff
LONDON - The government is to ensure academic theories are at the core of campaigns designed to change behaviour.
Government to release public advertising value guide
24 Nov 2009 | by Staff
LONDON - A forthcoming government guide, announced today, could remove inconsistencies in the way government departments assess the value of their advertising.
Government moots product placement "tax"
09 Nov 2009 | by Colin Marrs
LONDON - The government could introduce a levy on product placement if alcohol, gambling and unhealthy foods are included in any future reversal of the current ban.
First-ever ad campaign launched on official government site
30 Oct 2009 | by Hadassah Nymark
LONDON - The Government is allowing advertising on one of its official websites for the first time.
Government releases new set of swine flu ads
25 Oct 2009 | by Staff
The Department of Health is launching a new set of TV and poster ads warning about the dangers of spreading swine flu.
Government climate ad to be investigated after 350 complaints
21 Oct 2009 | by Anne Cassidy
LONDON - The Advertising Standards Authority has launched an investigation into a Government climate change ad campaign by Abbott Mead Vickers BBDO.
Government rejects further tobacco ad curbs
15 Oct 2009 | by Our Parliamentary correspondent
LONDON - The Government has rejected calls by MPs for a new crackdown on marketing by tobacco companies.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
